Overview of the conference. Photo: TITC
The conference is an opportunity to announce new tourism products and connect resources, spreading action messages to enhance the position of Hanoi as a destination in the context of Vietnam's tourism strongly recovering and entering a new growth cycle.
Enter the "golden" time to accelerate
Speaking at the opening of the Conference, Mr. Tran Trung Hieu - Deputy Director of Hanoi Department of Tourism emphasized: "Hanoi is entering a golden time to accelerate, both in terms of the number of visitors and the quality of experiences. New tourism products are not only attractive highlights for tourists, but also the key to raising the position of the capital destination in the national and regional tourism value chain."
Deputy Director of Hanoi Department of Tourism Tran Trung Hieu delivered the opening speech at the conference. Photo: TITC
According to statistics, in the first 6 months of 2025, Hanoi welcomed about 15.55 million visitors, an increase of nearly 12% over the same period last year. Of which, international visitors reached 3.66 million - an impressive growth of 21.8%, while domestic visitors reached nearly 12 million. Total revenue from tourism is estimated at more than 62,000 billion VND.
Not only has the number of visitors recovered strongly, Hanoi has also been continuously honored on the international tourism map with the titles: Top 3 most popular destinations globally (TripAdvisor), Top 25 favorite destinations of all time and Top 11 most attractive cities in the world (Time Out Magazine).
At the conference, Mr. Tran Trung Hieu announced a list of new tourism products that will be deployed from now until the end of the year. Notably, there will be a group of 20 night tourism products, including the program "Tran Vu Bell" at Quan Thanh Temple, recreating the spiritual and cultural space of Hanoi at night with sound, light and traditional art performances. In addition, Hanoi will launch two special routes: "Nam Thang Long Heritage Road" and "Dao Hoc Road", taking tourists on a journey through relics, ancient villages, temples and pagodas associated with the educational and cultural history of Thang Long - Hanoi.
New creative spaces such as “Truc Bach Subsidized Street”, “Train Car No. 6 - Leng keng di het” or the tour to explore the Dao traditional medicine village in Mien village (Ba Vi) will also be deployed, providing check-in points with Hanoi identity, while meeting the needs of personalizing the journey of young tourists.
Notably, Hanoi also makes the most of its infrastructure to create a connecting tourism corridor. River tourism routes (Red River, Duong River) connecting with Hung Yen, Bac Ninh, Hai Duong; high-quality night trains such as “S Journey”, “Hoa Phuong Do” (Hanoi - Hai Phong), and “Nam Cua O” train will be breakthrough products connecting the region and recreating the ancient space in the heart of the modern city.
Mr. Tran Trung Hieu affirmed: "All of this will create a new look for the capital's tourism, more modern and attractive, but still preserving the cultural soul of Hanoi."
Three strategic pillars : Communication - Promotion - Digital transformation
Director of the Tourism Information Center Hoang Quoc Hoa shares about tourism communication and promotion work. Photo: TITC
Speaking at the Conference, Mr. Hoang Quoc Hoa - Director of the Tourism Information Center (Vietnam National Administration of Tourism) affirmed that the Conference on implementing the Tourism Product Stimulus Plan in Hanoi in 2025 organized by the Hanoi Department of Tourism is an important activity, with very practical significance to join hands with localities across the country to respond to the Tourism Stimulus Program in 2025 launched by the Ministry of Culture, Sports and Tourism.
In particular, Mr. Hoa emphasized the role of media and promotion in spreading the image of Vietnam tourism. The Tourism Information Center has promoted the introduction of Vietnam's outstanding destinations, products and tourism services on the website vietnam.travel and social networking sites of the Vietnam National Administration of Tourism to international tourist markets. The good news is that according to data from similarweb.com - a website specializing in evaluating and ranking global websites, in March 2025, the website vietnam.travel of the Vietnam National Administration of Tourism has risen to the second position in Southeast Asia, just behind the Thai tourism website. Within the framework of the P4G Summit held in Hanoi recently, the Tourism Information Center produced 3 videos promoting the image of Vietnam and the Capital tourism to be shown on the sidelines of the Summit and on LED electronic screens throughout the city.
Regarding technology application, Mr. Hoa said that the Tourism Information Center is coordinating with Hanoi to deploy an online - interconnected - multi-modal electronic ticket system at major relic sites such as the Temple of Literature - Quoc Tu Giam, President Ho Chi Minh Relic Site at the Presidential Palace, Quan Thanh Temple, Vietnam Fine Arts Museum, National History Museum, Heritage House No. 87 Ma May, Relic No. 22 Hang Buom Street... This is considered a "breakthrough solution" to enhance tourist experience and smart destination management.
Delegates attending the conference. Photo: TITC
On this occasion, Mr. Hoa also provided the Conference with information on international search trends for Vietnam tourism in the first 5 months of the year, potential markets; updated global tourism trends in 2025 with highlights such as: cinema tourism, sustainable tourism, train tourism, prioritizing personalization with technology and artificial intelligence, and experiences of "novelty, slow living, close to community and nature".
“To promote the development of tourism in the capital in particular and Vietnam tourism in general, it requires the synchronous coordination of all relevant parties, from management agencies to businesses, destinations... The Tourism Information Center is committed to always accompanying the tourism industry in Hanoi as well as localities nationwide to effectively implement communication activities, promote and advertise, stimulate tourism demand, apply technology and digital transformation in the coming time.” Director of the Tourism Information Center Hoang Quoc Hoa affirmed.
Series of attractive tourism events from now until the end of the year
At the conference, Deputy Director of Hanoi Tourism Promotion Information Center Nguyen Huu Viet said: In 2025, Hanoi will organize a series of tourism events with the identity of the capital such as: Hanoi Tourism Festival 2025 at Thang Long Imperial Citadel (theme "Experience Hanoi 2025"); Hanoi Beverage Festival (August 29 - September 2) at Thong Nhat Park; 3rd Hanoi Autumn Festival (October 3 - 5) with the space of the old town, cuisine and autumn photo tour; Hanoi Tourism Ao Dai Festival (November 7 - 9 in Son Tay) associated with the space of Duong Lam ancient village; Cuisine and Craft Village Tourism Festival - Craft Street at Trinh Cong Son walking street (November).
Deputy Director of Hanoi Tourism Promotion Information Center Nguyen Huu Viet introduces Hanoi's activities and events in 2025. Photo: TITC
In parallel with activities in Hanoi, the City also promotes in domestic and foreign markets such as: ITE Ho Chi Minh City, Hue Food Festival, Da Lat Golden Tourism Week, Osaka Expo (Japan), ITB India (Mumbai), IFTM Top Resa (France)...
In particular, from July 29-30, 2025, Hanoi will organize a conference on smart tourism development for travel, accommodation and destination businesses, sharing technology solutions to improve management efficiency and personalize experiences.
Businesses "get involved" with specific products
Mr. Le Hong Thai, Head of Investment Department - Hanoi Tourism Corporation. Photo: TITC
At the conference, the representative of Hanoi Tourism Corporation - Mr. Le Hong Thai, Head of Investment Department, introduced stimulus products focusing on three groups: accommodation - resort, entertainment - recreation, cuisine - culture. Some outstanding products include: Sofitel Legend Metropole Hanoi Hotel launched a bomb shelter tour (cultural heritage for guests only); Thang Long Opera Hotel (1C Tong Dan) offers autumn promotions from August 15 to September 15; Hoa Binh Hotel and hotel chains such as MGallery, Hanoi Hotel also launched culinary and heritage experience packages. Regarding entertainment, Ho Tay Water Park launched summer combos for families and teenagers, combining art performances and cuisine.
In the tourism sector, Hanoi Tourist develops a series of new tours: night tours, city tours, bicycle tours, cultural and culinary tours, targeting domestic and international guests staying for a long time.
Captour Club President Thai Thi Thanh Lan. Photo: TITC
Stimulus products “Back to the source” comes from the tourism association founded by Ms. Thai Thi Thanh Lan - The presentation of the Captour Club Chairman has received the attention of many delegates. The two main tours named “Journey of Origin” and “Awakening of Ba Vi” are tours connecting history, culture and spirituality, organized on September 2, as a tribute to the past and to explore the depth of Vietnamese cultural values.
According to Ms. Thai Thi Thanh Lan: “With history, we cannot “renew”, but this is a key product with the desire to “renew” things that seem old. “Returning to the source” is returning to the past, and that glorious past is the driving force to promote and develop the future”. “Journey to the source” helps visitors live with history, to understand and appreciate the value of the source. “Awakening Ba Vi” encourages the experience of nature, history, spirituality and people, so that each individual can renew themselves in a land rich in identity.
In addition, Ms. Lan also made many enthusiastic suggestions to make the stimulus products more effective: Diverse products, with great support from night flights, but need a more detailed plan to create a complete, synchronous service chain. There needs to be a longer promotion period so that tourists can prepare their travel plans well. It is necessary to develop more tourism products in the suburbs such as Ba Vi, Dong Anh... to reduce pressure on the inner city during the holidays. In addition, it is necessary to further improve the quality of services, an old problem but always urgent. Ms. Lan emphasized.
New symbol of Hanoi railway tourism
One of the highlights of the conference was the introduction of the product “Nam Cua O Train” by Mr. Ha Trong Thang - Deputy General Director of the Railway Transport Joint Stock Company. The project is expected to create a unique railway tourism product, connecting Hanoi with neighboring heritage areas.
Mr. Ha Trong Thang - Deputy General Director of Railway Transport Joint Stock Company. Photo: TITC
According to Mr. Thang, the train will have a new, luxurious interior design, integrated with a bar, a stage for performing folk arts such as Xam, Cheo, Chau Van... and a space for sightseeing through the skylight. The train will run 2 trips daily from Hanoi, stopping at Tu Son station (Bac Ninh) to connect to Do Temple and rural markets by electric car; in the evening, it will run around the Hanoi beltway. Each trip will last about 3 hours. The train is expected to depart on August 19, 2025, on the occasion of the August Revolution anniversary, as a message "tourism is a bridge between the past and the present".
Conference delegates take souvenir photo. Photo: TITC
Within the framework of the Conference, there were many contributions revolving around the contents of renewing tourism products, promoting propaganda and promotion... contributing to the development of the Capital's tourism from representatives of the Hanoi Tourism Association, Hanoi UNESCO Travel Club, Vietnam Airlines, VietJet Air, VietFood Travel, Asiana Travel...
Receiving feedback, Deputy Director of Hanoi Department of Tourism Tran Trung Hieu called on travel, accommodation and transportation agencies to soon plan to register for preferential products. At the same time, he suggested that associations, businesses and clubs continue to be close partners. Accordingly, Hanoi will synthesize and support the communication of good products with creativity and practical value.
“Hanoi is not just a place to stop, but a place worth staying; a place where every tourist can continue their emotional journey. And tourism products are the first touch point of that journey.” - Mr. Tran Trung Hieu affirmed at the end of the conference.
Source: Vietnam National Administration of Tourism
Source: https://bvhttdl.gov.vn/ha-noi-but-toc-kich-cau-du-lich-2025062708212509.htm
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