Techcombank Hanoi International Marathon Season 4 explodes with innovative digital technology applications

Held right after the series of activities to celebrate the 80th anniversary of the August Revolution and the National Day of the Socialist Republic of Vietnam, the 4th Techcombank Hanoi International Marathon has promoted its role as a companion of the Government to spread the spirit of healthy living and sustainable development. At the same time, with international organization standards, the race affirms the classy position of a symbolic sporting event of the capital Hanoi, bringing practical values to the community and contributing to promoting the image of a dynamic and integrated Vietnam to the world. To further motivate athletes to practice before the tournament, the Organizing Committee has just revealed a set of extremely "trendy" items, bursting with digital technology experiences appearing for the first time at the tournament.

In each season, the athlete kit is always an anticipated highlight, both providing practical value and spiritual meaning to accompany athletes every season. This year, following the inspiration from the spirit of "Running for a superior Vietnam", the kit takes the image of Khue Van Cac - a symbol of knowledge and culture of Thang Long citadel - as the main inspiration, combined with the design spirit of "Intersecting Curves" to depict the flexibility, connectivity and resonance of community strength. From the competition shirt, drawstring bag, Finisher shirt (for Marathon distance only) to the completion medal, the stylized curves evoke the rhythm of harmonious strides, where each individual has their own story but resonates together in a common journey, towards the spirit of "Running for a superior Vietnam".

In particular, this year’s medal is designed as a work of art, both heritage and modern. The image of Khue Van Cac and the Lac bird motif are delicately stylized, combined with creative lines and modern, energetic lighting effects, creating a symbol of the intersection between tradition and modernity. When holding the medal in hand, each athlete not only feels proud of their own training achievements, but also feels the source of Vietnamese culture flowing throughout, connecting the past - present - future in every step.

Accompanying the athletes, PR Sport continues to play the role of Official Apparel Sponsor, bringing creative and quality "made in Vietnam" designs, contributing to enhancing the experience for the running community.

Pioneering in bringing modern technology into sports , spreading the spirit of healthy living

As a pioneer in digital transformation in Vietnam, Techcombank continues to affirm its leading position by applying AI technology to community sports activities. Right before this year’s race, the strategic sponsor introduced the AI Transformation Movement social media interaction activity – a unique digital experience combining technology and sports.

For the first time, a multi-model AI system is applied to create a vivid personalized video , recreating each person's running journey in a unique way. With just one photo, users can see the "superior version" of themselves - from the moments of overcoming procrastination, fatigue or self-doubt, to the moment of reaching the finish line in happiness. This is not only a new and different digital experience, but also contributes to spreading the spirit of sports, the message of a healthy and positive lifestyle to the community. AI Transformation Movement thereby becomes a bridge for the community, where each individual can become a source of inspiration, contributing to affirming the spirit of "Running for a superior Vietnam" with Techcombank.

Not stopping there, the Organizing Committee also deployed a free personalized video system for all athletes, including children participating in the KIDS RUN Children's Run. The camera system is located at many locations attached to the iconic landmarks of the Capital to fully record the breakthrough moments, surpassing the athletes' own limits. After the race, athletes can easily find the video of the moment through facial recognition technology and BIB number. This not only demonstrates the efforts of the Organizing Committee in applying modern technology to enhance the sports experience, but also helps athletes fully preserve the emotional moments of each step, strongly spreading the spirit of healthy living and positive living to the community.

Mr. Pham Xuan Tai, Deputy Director of the Department of Culture and Sports of Hanoi City, shared: “As a professional agency, the Department of Culture and Sports acknowledges and highly appreciates the efforts of the Organizing Committee of the Techcombank Hanoi International Marathon in promoting the image of the Capital - a thousand years of culture, dynamism and development. We welcome the integration of Hanoi's symbolic image in the set of items and the pioneering application of advanced technologies, keeping up with the trend of the times to enhance the experience for athletes. With the efforts of the Organizing Committee through each season, I believe that the race will continue to affirm its position as a typical sports - cultural - tourism event of the Capital, of international stature, contributing to the sustainable development of the community sports movement, promoting the image of Hanoi to friends around the world."

Ms. Thai Minh Diem Tu, Marketing Director of Techcombank, said: “Techcombank has been accompanying the Techcombank Hanoi International Marathon since its very first years. Through each season, Techcombank and the Organizing Committee have always strived to bring different, new and memorable experiences to each participating athlete. These efforts have contributed to strengthening the pioneering position of the race, promoting the spirit of healthy living and the community sports movement. We believe that when each individual finds inspiration from themselves, the community will be energized to work towards a superior Vietnam.”

“With the 4th Techcombank Hanoi International Marathon, we want to give athletes the opportunity to challenge themselves, explore and develop their strengths through an international standard sporting event. The organizers are committed to constantly innovating and improving quality through the athlete kit and for the first time implementing personalized videos to help each athlete fully preserve the competition mark. In the future, we will continue to develop interactive activities to train and care for athletes, aiming to bring an increasingly comprehensive and different experience” - Mr. Rob Zamacona, General Director of Sunrise Events Vietnam shared.

International standard running track: "passport" to bring Vietnamese athletes to the world

Along with investments in design and technology, professional quality continues to be a top priority. The Techcombank Hanoi International Marathon Season 4 has just been recognized by the Association of International Marathons (AIMS) as meeting international standards, and has also been certified by the Vietnam Athletics Federation. This is an important factor that helps athletes' achievements be recognized in the global system and opens up opportunities to compete in the most prestigious races on the planet belonging to the Abbott World Marathon Majors system such as the Boston Marathon, Chicago Marathon or London Marathon.

The fact that the race has achieved both certifications for four consecutive years not only affirms the prestige and quality of the race, but also demonstrates the Organizing Committee's constant efforts in elevating the Vietnamese marathon movement, bringing domestic athletes closer to the international sports map.

Source: https://tienphong.vn/giai-marathon-quoc-te-ha-noi-techcombank-mua-thu-4-bung-no-voi-ung-dung-doi-moi-sang-tao-ve-cong-nghe-so-post1778328.tpo