Dang Gia Bena: "The boss" cherishes connecting the beauty of Vietnamese businessmen to international integration

Among the countless beauty "playgrounds" for business people that have blossomed recently, Miss Business World President in the US, Dang Gia Bena, has created her own unique color by not only acting as a producer, but also "igniting" the community to "weave" humanistic values, connecting the beauty of Vietnamese business people to international integration.

Dang Gia Bena said that famous singer and musician Ngoc Son is the one who inspired her, shared his experience in art management and accompanied her for nearly two decades. On that journey, Dang Gia Bena always kept in mind to maintain the foundation of heart-talent-intelligence-virtue.

From a spiritual “teacher”, the “boss” of the chosen ladies will work with the beauty queens to pursue charity programs with the philosophy of “giving fishing rods, not fish”, building sustainable charity projects with the spirit of mutual love. That strong spirit contributes to expanding the influence of beauty contests, leaving an impression in the hearts of the public and female entrepreneurs.

Right from the first seasons, Dang Gia Bena has given the authority to Miss Global Ambassador Nguyen Hanh Nguyen as Vice President, Head of the Organizing Committee and Miss National Media Le Thi Mai Anh as Vice President, Deputy Head of the Organizing Committee of competitions for entrepreneurs whose copyrights she holds.

Dang Gia Bena accompanies the post-coronation charity journey with the beauty queens. (Photo: CTV/Vietnam+)

In particular, Chairman Dang Gia Bena demonstrated his long-term vision by inviting People's Artist Vuong Duy Bien - former Deputy Minister of Culture, Sports and Tourism, now Vice Chairman of the Vietnam Union of Literature and Arts Associations and Chairman of the Vietnam Cultural Industry Development Association to join her so that the competitions whose copyright she holds can approach the cultural industry model - a field identified by the Party and State as a driving force for development in the 21st century.

“Each beauty queen and runner-up is not only a beauty icon, but also a cultural ambassador, contributing to promoting the image of Vietnam, connecting economic cooperation and opening up aspirations for international integration , ” Dang Gia Bena emphasized.

To achieve these goals, Dang Gia Bena pays special attention to multimedia communication. For example, in the recent Miss Vietnam Businesswoman 2025 contest, she directly directed the production team, closely coordinating with Khanh Hoa Radio and Television Station when organizing locally, so that each live broadcast footage achieved artistic quality, laying the foundation for a beauty stage approaching the professional entertainment industry model.

From a cultural brand perspective, Miss Vietnam Businesswoman and Beauty 2025 has quickly positioned itself as not only a beauty contest, but also a cultural and entertainment product combining humanity.

Dang Gia Bena (middle) wants to be able to “light a fire” in the community to “weave” humanistic values, connecting the beauty of Vietnamese businessmen to international integration. (Photo: Contributor/Vietnam+)

It is known that this spirit will continue to be demonstrated by the "boss" in competitions such as Miss Asian Businesswoman, Miss Vietnam Tourism Businesswoman, Miss Vietnam Brand, Miss Business World in the US ... that she will organize in the near future.

Dang Gia Bena is also the President of the contests Miss Vietnamese Businesswoman, Miss National Vietnamese Businesswoman, Miss Global Vietnamese Businesswoman, Miss Dai Viet Businesswoman, Miss Peace Businesswoman, Miss Fragrance of Vietnam Businesswoman .

The “boss” of business beauty queens expressed that she wants “Vietnamese Fragrance” to become a cultural philosophy, turning the “beauty playground” into a product that is both humane and commercial, contributing to the development of Vietnam’s cultural industry./.