The most prominent event of the tycoons this summer not only shows off their wealth, but also exposes the shocking indifference of a couple who once declared their concern about climate change - Photo: REUTERS
According to The Business of Fashion , analytics firm Launchmetrics said billionaire Jeff Bezos' wedding generated up to $222 million in media value for participating brands, 60% higher than the entire New York Fashion Week last season.
Huge media value from billionaire Jeff Bezos' wedding
The biggest winner was Dolce & Gabbana, whose white lace wedding dress, with a high neckline, long sleeves and a mermaid tail, was worn by Lauren Sánchez at her wedding.
The design was inspired by the dress worn by Sophia Loren in the 1958 film Houseboat . The dress also appeared on the digital cover of Vogue , earning Dolce & Gabbana $14.5 million in media value, 28% more than the value achieved by the brand's Fall/Winter 2025 collection on the runway.
Lauren Sánchez's three media-crazy dresses, from left: a pink silk mermaid dress with Swarovski crystals, a Dolce & Gabbana wedding dress and a Schiaparelli corset dress - Photo: The New York Times
Two other brands that benefited from the “Bezos effect” were Schiaparelli, whose corset dress Lauren Sánchez wore to the reception, and Versace, whose pink silk mermaid dress she wore to the reception was embellished with Swarovski crystals. These two designs brought in $4 million and $2.8 million in media value, respectively.
Not only the bride, many brands that appeared in the guests' outfits in Venice also enjoyed the glory.
The likes of Kendall Jenner, Kylie Jenner, Kim Kardashian, Oprah Winfrey, Usher, Ivanka Trump and Sydney Sweeney all appear in looks from Oscar de la Renta, Dior, Alexander McQueen and Balenciaga – each earning more than $1 million in media value.
Kim Kardashian takes a photo while sitting on a water taxi to attend a wedding - Photo: REUTERS
Kendall Jenner (left) and Kylie Jenner wear sexy dresses at the wedding - Photo: AFP
The last straw
The USA Today newspaper reported that this 3-day event is estimated to cost about 50 million USD - not a small amount in the context of the whole US facing a series of events: fear of war with Iran, record heat, protests against President Donald Trump's immigration policy, important rulings from the Supreme Court on reproductive rights...
In Venice, residents and activists also took to the streets to protest, saying the wedding was a symbol of the crude commercialization of a city being eroded by tourism and unsustainable investment. In that context, Jeff Bezos's wedding was the last straw.
People participated in the "No Space for Bezos" protest a day after the wedding of Jeff Bezos and Lauren Sánchez in Venice, which took place at the Venice train station on June 28, 2025 - Photo: AFP
Perhaps it is this overwhelming that has led to a general public indifference. When images of the world's wealthiest people gliding across the waters of Venice on luxury yachts flooded social media, many found them empty, lacking any cultural or emotional significance.
Culture journalist Louis Pisano - who was blocked from Instagram by Lauren Sánchez after posting a review of the wedding - said: "It was so ostentatious that the public turned away from the beginning. They no longer had the energy to care."
What made Jeff Bezos and Lauren Sánchez's wedding so bland, according to Louis Pisano, was that there was no story to root for, no inspiring love journey, no cultural milestone or symbol of love.
This was just a luxury wedding with a guest list of 200 people - considered "random, even transactional".
Sydney Sweeney unexpectedly appeared at billionaire Jeff Bezos' wedding - Photo: REUTERS
From Oprah Winfrey, Bill Gates to Sydney Sweeney, Ellie Goulding and even Orlando Bloom appeared alone - the guest list was full of famous names, but it was hard to believe that they were really "best friends" of the bride and groom. "Everything was strategically calculated on both sides. No one believed they were that close" - Louis Pisano commented.
Social media was no exception. One TikToker mocked Sydney Sweeney's invitation, saying, "Does she know them?" Leonardo DiCaprio was criticized for attending a "massive carbon emission" wedding - a stark contrast to his public stance on climate change.
Leonardo DiCaprio appeared discreetly at billionaire Jeff Bezos' wedding - Photo: AFP
Commentator Blakely Thornton even commented that the guests only came to seek recognition and social status.
The total cost of the wedding could cover about 1,515 weddings in the US today. While many couples are weighing every penny amid economic uncertainty, Jeff Bezos's wedding seemed like it came from another world – far removed from the modern trend of minimalism, meaning, and intimacy.
Louis Pisano concludes: "All this glamor is completely out of step with reality. And because of that, the public cannot empathize."
Source: https://tuoitre.vn/dam-cuoi-cua-ti-phu-jeff-bezos-bung-no-thoi-trang-tren-mang-bat-chap-chi-trich-20250704001654492.htm
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