Digital transformation - the push for tourism to go further

(QBĐT) - Promotion and advertising is one of the important activities to promote tourism development. In order to improve the effectiveness of promotion and advertising, in recent times, in addition to synchronously implementing many different solutions, the tourism industry of Quang Binh province has promoted digital transformation (DCT) in tourism promotion and advertising, in order to improve competitiveness and attract domestic and international tourists.

With the world's constantly changing socio -economic development, the needs and tastes of tourists have also changed, requiring the tourism industry to make drastic changes to approach the tourist market. One of the effective solutions is digital transformation and applying the achievements of the 4.0 industrial revolution to tourism promotion.

Oxalis Company's virtual reality tour to conquer Son Doong brings an interesting experience to tourists.

Since the Government launched the national digital transformation program, the Quang Binh tourism industry has quickly approached and paid more attention to the application of information technology, artificial intelligence, virtual reality, etc. in all stages from tourism promotion, advertising, destination management and service quality assessment, etc. Specifically, in recent times, the Quang Binh tourism industry has deployed many digital transformation solutions, focusing on building digital platforms with many channels, such as: Website, fanpage, youtube, zalo, tiktok, instagram, etc. to serve the communication and promotion of tourism. The implementation of multiple channels, friendly interface, easy access has helped tourists conveniently search for useful information and proactively plan their trips.

Netin Company Limited is one of the professional travel agencies in the field of travel, especially tours to the Central region in general and Quang Binh tourism in particular. The company's development goal is to promote online business and develop online commerce in tourism, including the following activities: Online tour booking services, online airline and hotel booking nationwide and internationally... To achieve the above goals, the company's orientation is to create conditions for customers to find the fastest tours, the simplest procedures; easily book tours online, pay at home.

Tourism promotion and advertising is an important activity to promote the development of Quang Binh tourism.

Carrying out tourism promotion and advertising activities associated with digital transformation, Director of Netin Company Limited Tran Xuan Cuong said: “Digital transformation is the company's top priority in its current business activities. The company has a multilingual website that supports mobile devices, integrates online ordering functions and supports business on mobile platforms; makes online payments. Promotes SEO (search engine optimization) for keywords about Quang Binh tourism on the Google platform. The company has also proactively video-ized tourist destinations as well as tours for tourists to easily access at a time when video content is on the rise (youtube Short, tiktok, facebook reel). The application of digital platforms to introduce and promote images of tourist routes and destinations... has contributed to increasing the number of tourists accessing and traveling to Quang Binh".

Recognizing the important role of digital transformation in tourism development, Quang Binh tourism industry has constantly innovated, grasped development trends, updated and applied advanced software. Chua Me Dat Company Limited (Oxalis) is an international travel business unit, so it is very interested in digital transformation in business. The company has a supporting website including a version for mobile devices and integrated online ordering function; making online payments accounts for nearly 100%; using electronic signatures and digital signatures in transactions for the purpose of payment, signing contracts that have exploited and used the company's data.

In particular, the company uses all new platform technologies to serve its operations, production, and business: Social networks, cloud technology, AI, big data platforms. In 2024, the company conducted a virtual reality tour to conquer Son Doong - the world's largest cave, which was selected by Meta Group as a typical product to introduce the application of promotional programs through Meta's virtual reality system - part of Metaverse virtual universe technology.

Digital transformation efforts in tourism promotion and advertising have contributed to the development of Quang Binh tourism, becoming an attractive destination, attracting many domestic and international tourists; highly appreciated by prestigious international magazines such as Lonely Planet (USA), The Travel (Canada), Wanderlust (UK) ... From 2022 to present, the number of tourists to Quang Binh has been continuously growing, from more than 2 million visitors (in 2022) to 5.2 million visitors (in 2024) and is estimated to reach over 2.8 million visitors in the first 6 months of 2025 (an increase of 18.7% over the same period).

In fact, the innovation of tourism promotion and advertising based on the application of advanced software has brought high efficiency. To concretize the digital transformation plan of the Provincial People's Committee and the industry, the Quang Binh Tourism Promotion Center has focused on implementing many practical solutions to improve the effectiveness of promoting and advertising the province's tourism image to domestic and international tourists. In addition to the Quangbinh Tourism website, the center has promoted promotion and advertising on digital platforms such as: Fanpage, youtube, zalo, tiktok, instagram... Designing event schedules in the form of infographics with neat layouts, easy to see, easy to understand, vivid colors and images; building trailers about festival events to promote in advance to attract the interest and attention of tourists. In addition, the center also applies scientific achievements, especially utilizing AI artificial intelligence with GPT chat software to create articles, dub clips and refer to many new suggestions from GPT chat, providing optimal support for daily work.

According to Director of Quang Binh Tourism Promotion Center Bui Thi Thanh Thuy: “The application of digital technology platforms will change the way of approaching, promoting and interacting with tourists, in order to improve efficiency and experience; contribute to promoting, advertising and introducing products quickly and promptly, meeting the needs of each taste and market segment that customers want to choose. In particular, the digital transformation process will help tourism businesses to compete firmly with domestic and foreign tourism businesses; help Quang Binh tourism catch up with the general development of international tourism”.

Cat Nhien

Source: https://baoquangbinh.vn/kinh-te/202506/chuyen-doi-so-cu-hich-de-du-lich-vuon-xa-2227246/