Associate Professor, Dr. Hoang Thanh Hai, Vice President of Thanh Hoa Historical Sciences Association: A bridge of cultural knowledge of Thanh Hoa Thanh Hoa - a land with thousands of years of historical and cultural traditions - possesses an extremely rich treasure of tangible and intangible cultural heritage, with 1,535 relics inventoried and announced, of which 856 relics are ranked, including: Ho Dynasty Citadel World Cultural Heritage, 5 special national relics, 139 national-level relics, 711 provincial-level relics, 11 intangible cultural heritages included in the national list. In the current development context, cultural heritage is not only a source of pride but also an important resource to promote socio-economic development, especially tourism. At the same time, it is also an effective tool to educate the younger generation, students and pupils about national traditions. Recognizing this importance, the Party Committees, authorities and people of all ethnic groups in the province increasingly pay attention to propaganda, promotion and education on the awareness of preserving and promoting the value of heritage. This orientation is clearly affirmed in Resolution No. 58-NQ/TW of the Politburo on building and developing Thanh Hoa province to 2030, with a vision to 2045, with the viewpoint: "Associating tourism development with preserving and promoting cultural and ethnic values; preserving landscapes, protecting the environment; ensuring national defense - security and social order and safety, through 3 key types of tourism including: Sea tourism, community eco-tourism and cultural and spiritual heritage tourism". In recent years, taking advantage of technology, Thanh Hoa press has developed comprehensively on many platforms: print newspapers, electronic newspapers, radio - television, and spread on major social networking platforms..., truly becoming the most important, responsive, extensive and effective media in educating and disseminating knowledge in general and historical and cultural knowledge of Thanh Hoa in particular. Thanh Hoa press has reported, built in-depth reports, published research articles by scientists on key topics such as: Appearance and solutions to preserve and promote the value of typical historical and cultural relics in Thanh Hoa (World Heritage Ho Dynasty Citadel, special national relics Lam Kinh, Ba Trieu Temple, Le Hoan Temple, Con Moong Cave...); famous historical and cultural lands and sites (Ham Rong, Gia Mieu, Lang Giang, Bong Thuong, Thuy Chu, Van Lai - Yen Truong...); Typical historical festivals take place every year, especially in major anniversaries, such as Lam Kinh Festival, Le Hoan Temple Festival, Ba Trieu Temple Festival, cultural and spiritual festivals such as Song Temple, Cua Dat Temple, Na Palace, Doc Cuoc Temple; historical figures, national heroes, and typical cultural celebrities of Thanh Hoa people, such as Ba Trieu, Le Hoan, Le Loi, Le Van Huu, Dao Duy Tu; major historical and cultural events of the country and homeland, such as 990 years of Thanh Hoa's title (2019), 100 years of discovery and research of Dong Son culture (2024)... With increasingly improved presentation, beautiful and realistic images, printed newspapers, especially special issues and Tet issues, have become more attractive and "softer", helping to effectively propagate, promote and educate about the good images of Thanh land and people to spread more widely among the people. In the context of the 4.0 industrial revolution and the strong development of technology today, Thanh Hoa Newspaper and Radio - Television need to continue to promote the application of technology, strongly innovate the form of expression, and improve the quality of content. The work of preserving and promoting cultural heritage needs to be reflected in a more multi-dimensional way - in addition to the achievements that have been achieved, there needs to be more articles and critical opinions on the limitations, shortcomings, and shortcomings that have not been overcome. It is necessary to increase educational articles and videos for the younger generation, students, and schools on the work of preserving, conserving, and promoting cultural heritage. Thanh Hoa is a large province with 7 ethnic groups, each with its own unique cultural life. Therefore, there needs to be more articles and images about the cultural life of ethnic minorities and mountainous areas so that Thanh Hoa Newspaper and Radio - Television can continue to affirm their role as a bridge of cultural knowledge, making an important contribution to preserving and promoting the precious heritage of Thanh Hoa in the new era. Nguyen Huu Ngon, Retired Officer of Tan Son Quarter, But Son Town (Hoang Hoa): Thanh Hoa Press adapts to new development trends For the past 50 years, I have come to Thanh Hoa Newspaper by chance. In the years 1975-1978, I was a student in the literature class, belonging to the province's specialized block (at that time there were only literature and math majors), at Ham Rong High School (now Ham Rong High School). Because the house was far away, my parents let me live with my uncle, journalist Huu Tho, a reporter for Thanh Hoa Newspaper, to facilitate my studies. Right in the room that was both his workplace and residence, I had the opportunity to meet, interact with and be impressed by the closeness and enthusiasm of the uncles, brothers and sisters in the agency. I still remember the image of the serious and scientific working atmosphere of everyone in the newspaper office, despite working in difficult conditions in a thatched house. It was during this time that I had the opportunity to regularly read many articles in the newspaper. My love for journalism grew, and I also started practicing writing and journalism from that time. During my time at university, and the following 16 years as a literature teacher at all levels, Thanh Hoa Newspaper as well as Thanh Hoa Radio and Television Station were always my companions. Not only did I regularly read and collect many articles on education, but I also began to write articles related to this field; learning more about the unique cultural features of Thanh... Especially from 2009 to 2011, during the time I was assigned to be the Deputy Head of the Propaganda Department, the Provincial Party Committee's Propaganda Department was assigned by the department's leaders to monitor and advise on press activities, so I had to read a lot and watch a lot to evaluate and synthesize accurately and objectively, and advise the Provincial Party Committee's Propaganda Department on the direction of propaganda work in accordance with political tasks. It can be seen that, before the great impacts of the 4.0 revolution and the change in the information reception habits of readers and listeners, I see that press activities in general and Thanh Hoa Newspaper and Radio - Television in particular have constantly innovated their methods of operation, always seeking and choosing new directions in line with the trend of the times. Thanh Hoa press agencies have developed rapidly, strongly and comprehensively. Articles focus on widely propagating the Party and State's guidelines, policies and laws, playing a good role as a bridge between Party committees, authorities and people, contributing to creating social consensus. At the same time, many articles also focus on the fight against corruption, negativity, waste, fighting against bad and toxic information, wrong and hostile views, protecting the Party's ideological foundation. Articles posted on Thanh Hoa Newspaper and Radio - Television are also widely propagated on many social networking platforms such as Zalo, Facebook, Tiktok, Youtube... for readers to access more quickly and easily. From there, not only meeting the increasingly diverse needs of readers, listeners and viewers but also contributing to the good implementation of local development tasks. Nguyen Van Quynh, Vice President of Thanh Hoa Province Young Entrepreneurs Association, Director of Vietnam Agricultural Products Processing and Export Joint Stock Company: Press - an effective communication channel for businesses The press is an effective communication channel that helps businesses promote their brands, introduce products and connect with customers. This is a key factor in expanding the market and improving competitiveness. In addition, the press also reflects the difficulties and obstacles of businesses to the authorities, contributing to promoting policy improvement and improving the business investment environment. Honoring typical business models and socially responsible entrepreneurs also contributes to spreading the spirit of entrepreneurship and innovation in the community. As the media agency of Thanh Hoa province, Thanh Hoa Newspaper (now Thanh Hoa Radio and Television Newspaper) always promptly updates the policies of the Party, the State and the province to businesses and people. Especially information on economics and politics plays a particularly important role in orienting the effective production and business activities of enterprises. Thanh Hoa Newspaper has columns analyzing economics and markets with rich content, specific data, in-depth analysis, reflecting multi-dimensional economic activities from production, consumption to investment and international integration. This is a useful tool to support businesses and investors. Thanh Hoa Radio and Television Station (now Thanh Hoa Radio and Television Newspaper) has also made positive contributions to promoting the local image, introducing the province's potential, strengths and investment environment. Through reports, special topics and in-depth news, the station has created a lively and attractive information channel, contributing to bringing Thanh Hoa's image closer to domestic and foreign investors and partners. However, in order for the press to continue to be effective in supporting local economic development, the Thanh Hoa Province Young Entrepreneurs Association believes that there needs to be strong innovation in both content and expression methods. Promoting digital transformation in press activities, improving the quality of economic reporters, and increasing interaction with the business community are key factors to enhance the role of the press in the current period. In the coming time, the Provincial Young Entrepreneurs Association will continue to strengthen connections with press agencies through discussion programs, exchanges, and experience sharing between journalists and entrepreneurs. At the same time, the association will proactively introduce innovative start-up models and typical businesses for the press to exploit, thereby contributing to building the image of young, dynamic, courageous businesses that are responsible to the community and society. Do Trong Hoc, Director of Thanh Phat Macadamia Cooperative (Van Hoa village, Cat Van commune, Nhu Xuan district): Spreading motivation, "fueling" start-up models in the agricultural and rural sectors The mission of the press is not only one-way propaganda but also a channel for information transmission and multi-dimensional interaction. Journalists are people who travel a lot and meet many people, so they often have a comprehensive view, which is very helpful in providing information, orienting public opinion and encouraging new models and good practices in life. For the fields of agriculture, rural areas and start-up models, the press is a bridge of information, spreading stories and adding motivation and confidence for young people to start a business firmly on the chosen path. Thanh Phat Macadamia Cooperative is the first unit in Nhu Xuan district to build a macadamia production area and develop dried macadamia products into 3-star OCOP products. For myself and Thanh Phat Macadamia Cooperative, the press agencies in the province, such as Thanh Hoa Newspaper and Radio - Television Station, have become official, reputable and useful information channels, not only providing necessary knowledge in the production and business process but also a channel to support the spread of start-up models, the desire to rise up to become rich legitimately in a new crop field in the mountainous district of Nhu Xuan. In the early years of starting our business, we encountered many obstacles, not only in developing new plant varieties in the Nhu Xuan area, but also in market information, business experience, capital... and even in building product brands. At that time, local press agencies were very helpful in providing information and encouraging small-scale agricultural entrepreneurs like us. The columns "Agriculture - Rural Areas", "Economy" on Thanh Hoa Daily Newspaper; "New Rural Areas" on Thanh Hoa Electronic Newspaper, "Friend of Farmers" on TTV channel... have conveyed useful, in-depth agricultural and rural information, targeting specific readers. On a few occasions by chance, I had the opportunity to meet journalists and be interviewed by them, reporting on the production model of Thanh Phat Macadamia Cooperative. Every time I appear in newspapers or on television, I still feel nervous, but appearing in the press, sharing about the production model, and technical experiences in growing crops is the way I convey the message to the people, to those who love agriculture, and share the same interest in macadamia trees. This also helps me in building and promoting macadamia products to a large number of consumers in and outside the province. The business situation has also improved a lot thanks to that. Many times, from information published in the press, many people have come to Thanh Phat Macadamia Cooperative with the desire to visit, learn about the model, even learn techniques, and cooperate in macadamia production in the hills. At that time, I silently thanked the journalists, reporters, and editors who spread my message further, helping people interested in macadamia trees to get closer together, creating conditions for developing raw material areas, concentrated growing areas, bringing more quality products that are good for the health of consumers. When the press agencies report on agricultural start-up products in a timely, accurate and objective manner, it has helped many start-up models like ours to be more successful in promoting their product brands. We hope that journalists and press agencies will continue to accompany and seek out more bright examples who have been and are attached to, developing agriculture and rural areas, and replicating effective production models. From there, arouse the spirit, motivation, will, determination, and even promote timely support and encouragement policies so that agricultural start-up models can develop more strongly and sustainably. |
Source: https://baothanhhoa.vn/ban-doc-voi-bao-chi-xu-thanh-252434.htm
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