WiNARE and Masan's technology growth formula

(Dan Tri) - In the process of digital transformation, Masan focuses on technology initiatives directly linked to growth and financial efficiency goals, helping to improve operations, enhance customer experience and increase competitiveness in the market.

WiNARE - digital turning point

At the second quarter investor meeting, Mr. Yuri Misnik, Chief Technology Officer of Masan Group, emphasized that the goal of digital transformation is to simplify processes, optimize costs and improve data-based decision-making capabilities. Platforms such as artificial intelligence (AI) and real-time data systems are being flexibly deployed to meet the needs of large-scale operations.

One of the typical technological solutions is WiNARE - an automated ordering system that applies AI and real-time data, replacing previous manual methods. WinARE helps to improve the accuracy of demand forecasting, reduce errors and improve the ability to supply fresh products to consumers.

Consumers shop for vegetables and fruits at WinMart supermarket (Photo: Masan).

The system has also proven to be financially efficient, saving millions of dollars each year, reducing product loss and significantly reducing staff workload. This allows the sales team more time to focus on serving customers, instead of processing them manually as before.

Not only an operational tool, WiNARE also contributes to enhancing the competitiveness of fresh products, which is considered a distinct advantage of Masan. The automation system helps businesses maintain fresh supply, limit spoilage, thereby strengthening customer confidence in the brand.

WinMart is crowded with shoppers (Photo: Masan).

Optimize costs, improve operating standards

The effectiveness of WiNARE is clearly demonstrated in practice. In a pilot project in Ho Chi Minh City with 614 points of sale, the spoilage rate in the chilled meat industry decreased by nearly 2% in just 4 months, from May to August. This figure is equivalent to tens of billions of VND in cost savings each month.

Consumers trust and choose fresh, clean vegetables that meet standards at WinMart (Photo: Masan).

At the same time, shelf availability increased from 80% to nearly 90% during the same period, while inventories remained at reasonable levels. Having products readily available not only boosts sales but also improves the shopping experience, helping to retain customers better.

According to the roadmap, by the end of 2025, nearly 70% of the product lines at WinCommerce will be operated automatically or semi-automatically. WiNARE will also continue to expand into the frozen products, vegetables, seafood and processed foods industries.

Vegetable and fruit products are being sold at preferential prices (Photo: Masan).

Digital transformation to increase benefits for consumers

The difference in Masan’s digital transformation strategy lies in the close connection between technology and financial efficiency. Instead of considering technology as a mere support tool, Masan sets a clear requirement: each implementation initiative must bring specific, measurable value.

Beyond WiNARE, Masan’s technology ecosystem also helps improve cost management capabilities, optimize operational processes, and improve decision-making quality. As a result, the group builds a solid foundation to expand its scale while still ensuring efficiency and good control of resources.

This approach is the launch pad for Masan’s retail division to reach its long-term goal of growing to 8,000 stores by 2030, while maintaining a sustainable growth rate. From the actual numbers, it can be seen that digital transformation at Masan is not just a technology story, but a comprehensive development strategy.

Each initiative, typically WiNARE, directly contributes to growth, reduces operating costs and brings practical benefits to consumers. More importantly, it is also a step to modernize retail infrastructure, enhancing the convenient, complete and secure shopping experience for millions of Vietnamese families.

Masan Group Corporation is one of the leading consumer and retail enterprises in Vietnam, with the goal of providing quality essential products and services to domestic and international consumers. Masan's ecosystem includes many potential growth areas: fast-moving consumer goods (Masan Consumer with Chin-Su, Nam Ngu, Omachi, Kokomi Wake-Up 247), branded meat (Masan MEATLife with MEATDeli, Ponnie, Heo Cao Boi), retail (WinCommerce with WinMart, WinMart+), tea and coffee (Phuc Long Heritage), and high-tech materials (Masan High-Tech Materials).

Source: https://dantri.com.vn/kinh-doanh/winare-va-cong-thuc-tang-truong-tu-cong-nghe-cua-masan-20250915175151898.htm