Vietnam iContent: Encouraging digital content to promote the country's image

Vietnam iContent not only honors and inspires but also contributes to affirming the position of digital creativity as a new industry, rich in potential and with profound social significance.

Vietnam iContent 2025 has returned with the theme “Radiant Vietnam,” associated with the jubilant atmosphere of important events such as the 50th anniversary of the Liberation of the South and the 80th anniversary of the founding of the country.

This year, Vietnam iContent will spread national pride, encourage innovation and affirm the role of creators in contributing to building the country's image.

On the afternoon of September 10, the Department of Radio, Television and Electronic Information (Ministry of Culture, Sports and Tourism) in collaboration with VnExpress Newspaper andFPT Online Services Joint Stock Company officially announced this event.

Speaking at the announcement ceremony, Mr. Le Quang Tu Do, Director of the Department of Radio, Television and Electronic Information, said that since 2023, the Ministry of Information and Communications has initiated a campaign to gather and connect content creators, KOLs, KOCs with agencies, media businesses and management units, to build a safe and healthy cyberspace.

Mr. Le Quang Tu Do, Director of the Department of Radio, Television and Electronic Information, spoke at the announcement ceremony. (Photo: PV/Vietnam+)

Under the leadership of the Ministry, directly by the Department of Radio, Television and Electronic Information, many communication campaigns have been deployed, creating great resonance. Among them, the most prominent and positive contributors are the media companies participating in the implementation.

According to Mr. Le Quang Tu Do, in just three years, the appearance of cyberspace has changed dramatically: “If it was hard to imagine before, now, authentic content that brings positive values ​​to the community has gradually become the mainstream on social networking platforms, replacing the toxic content that once dominated. A clear proof is that during the two grand celebrations of the 50th anniversary of the Liberation of the South and National Reunification and the 80th anniversary of the National Day of the Socialist Republic of Vietnam, the flow of positive content not only came from KOLs and KOCs but also spread strongly from the people themselves - what we call 'people's media'.”

Director Le Quang Tu Do affirmed that Vietnam iContent 2025 will continue to maintain its development momentum, bringing excitement, uniqueness and certain success.

Vietnam iContent 2025 will take place from September to November 2025 in Ho Chi Minh City with a series of diverse activities. The highlight is the Vietnam iContent Awards 2025 (with three categories: Digital Creator, Digital Product, For the Community), including three rounds: nomination (September 4-September 25), voting (October 3-October 24) and final (October 30-November 18).

Representatives of state management agencies and digital content creators. (Photo: PV/Vietnam+)

In parallel, the program also includes the Insight Out Talkshow discussing strategies, trends and social responsibilities of content creation; Creator Camp organized by Meta in mid-September, gathering hundreds of content creators to exchange and explore new creative tools.

The closing festival at the end of November includes workshops, forums, exhibitions, and connecting management agencies-businesses-innovators.

In particular, for the first time, Vietnam iContent will organize a livestream sales session to raise funds to support community programs and projects, with the participation of prestigious KOLs and KOCs.

The livestream sales session will be conducted directly at the event and professionally operated by TikTok. Products sold during the livestream will include genuine goods, agricultural products, local specialties and products promoting the country's culture. This is not only an activity to increase real-life interactions but also a way for content creators to spread humane messages, enhancing the social role of digital content and brands in the new era.

With millions of expected online reach and thousands of direct attendance, Vietnam iContent 2025 promises to be the leading meeting point for the digital content creation industry in Vietnam./.

First launched in 2024, Vietnam iContent quickly affirmed its position as a prestigious event for the digital content creation community in Vietnam. Not only is it a place to recognize and honor outstanding individuals and organizations, the event has also become a meeting place to exchange, share experiences and connect creators, technology platforms and businesses.

(Vietnam+)

Source: https://www.vietnamplus.vn/vietnam-icontent-khich-le-noi-dung-so-quang-ba-hinh-anh-dat-nuoc-post1061072.vnp