The purpose of the program is to introduce Vietnamese tourism in general and Hue tourism in particular to the European tourism market, one of Hue's traditional tourist markets.
In addition, promoting and advertising tourism - culture - investment connecting Hue City and businesses in Europe. Continuing to promote and advertise destination images, introduce new tourism products and services, and introduce key activities that will take place within the framework of the National Tourism Year and Hue Festival 2025 to the public and international travel businesses.
Promoting Vietnamese culture in Italy.
According to the plan, on June 22, 2025, Hue City will coordinate to organize the Cultural - Tourism Festival and the Vietnam Tourism Promotion Program in Warsaw (Poland). Here, there will be a combination of organizing artistic activities to serve overseas Vietnamese and Polish friends. Organize a program to promote and introduce tourism, cuisine , craft villages, and Vietnamese OCOP products in the form of B2B.
On June 26, 2025, the Culture - Tourism Festival and the Vietnam Tourism Introduction Program will be held in Prague (Czech Republic). Here, there will be an art program to celebrate the 75th anniversary of the establishment of diplomatic relations between Vietnam and the Czech Republic and the opening of the Vietnam Cultural Colors exhibition. Within the framework of the program, information on the tourism situation, local tourism development policies, and the introduction of unique images, richness and diversity of Vietnamese culture to event attendees will be provided. A B2B business meeting program and a Vietnam tourism introduction program will be organized.
On June 30, 2025, a program to introduce Vietnamese tourism will be held in Munich (Germany). Here, a program to introduce Vietnamese tourism will be held. Organizing a B2B business meeting program to support Hue and Vietnamese businesses to approach, exchange, and seek business cooperation opportunities with European partners in general and Poland, the Czech Republic, and Germany in particular; introducing information about Hue tourism; promoting the exchange of visitors in the coming time, especially when Polish and Czech tourists have been exempted from conditional visas to Vietnam according to Resolution No. 11/NQ-CP of the Government, German tourists are exempted from visas to Vietnam according to Resolution No. 44/NQ-CP of the Government and effectively implementing the Tourism Development Stimulus Program in 2025.
Promoting Hue culture in Switzerland
Also according to the plan, on June 25 and 29, 2025 in Prague (Czech Republic) and Munich (Germany), Hue City will host meetings between the tourism - culture - investment sector of Hue City with businesses and strategic partners in the Czech Republic and Germany to promote Hue as a destination, seek cooperation opportunities and boost the number of visitors from these markets to Hue in the coming time.
According to the Hue City People's Committee, participating in the program to introduce Vietnamese tourism to the European market on this occasion is also an opportunity for the locality to introduce the unique and sophisticated features of Hue culture; promote and advertise the brands "Hue - Capital of Cuisine", "Hue - Capital of Ao Dai", "Hue - Festival City" of Vietnam.
In addition, it creates conditions for state management agencies and tourism service businesses to access and learn about market characteristics and development trends, introduce typical tourism products and services to international tourism businesses attending the program, and at the same time expand business cooperation with partners in the European market.
Continue to promote propaganda, introduction and promotion of the image, culture, people and tourist destination of Hue as an attractive, safe, friendly and hospitable destination./.
Source: https://bvhttdl.gov.vn/quang-ba-du-lich-viet-nam-va-hue-tai-thi-truong-chau-au-20250607100718429.htm
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