Nghe An promotes OCOP products directly and online

Delegates attending the 4th program to introduce OCOP products and specialties of Nghe An province - 2025. Photo: TP

On the afternoon of June 20, at Go! Vinh Supermarket, Nghe An Province Investment, Trade and Tourism Promotion Center in collaboration with Central Retail Vietnam Group organized the opening ceremony of the 4th OCOP product introduction program and Nghe An province specialties - 2025.

The event took place over 3 days, from June 20 to 22, with the participation of more than 40 enterprises and cooperatives in the province, bringing nearly 300 products meeting OCOP standards of 3 stars or higher and specialties with strong consumption in the market.

Delegates cut the ribbon to inaugurate. Photo: TP

This year's program marks a clear innovation when for the first time combining livestreaming to promote products on digital platforms such as YouTube, TikTok, fanpage...

At the opening ceremony, the leader of the Center for Investment, Trade and Tourism Promotion of Nghe An province emphasized: The program is not only to display and introduce, but also to open up opportunities to promote consumption, creating stable output for OCOP products and specialties of the province.

Organizing at a modern shopping mall like Go! Vinh helps bring local goods directly to urban consumers, distributors, agents and large supermarkets. At the same time, the livestream format is a step forward in modern trade promotion activities, in line with current digital consumption trends.

According to information from the Organizing Committee, the product promotion livestream took place on the morning of June 21, professionally conducted with a camera system, lighting, and post-production right at the exhibition space. Some typical OCOP products of the province will be introduced live on the livestream, helping consumers from afar to access information, interact and order right on the digital platform.

The hammock stall of the Tho people in Tan Ky appeared for the first time at the program. Photo: TP

Currently, Nghe An has nearly 730 OCOP products with 3 stars or more with 438 participating entities, including 2 products with 5 stars and 45 products with 4 stars. The province is the second locality in the country in terms of the number of recognized OCOP products, only after Hanoi .

Nghe An OCOP product system is present in most industry groups: agricultural products, food, beverages, herbs, handicraft products... with increasingly improved quality, gradually improved designs, meeting the needs of domestic and foreign markets.

OCOP honey subject shares product story, process of raising and exploiting royal jelly. Photo: TP

Through this program, businesses and cooperatives have the opportunity to approach target customers, survey consumer tastes, and at the same time seek distribution partners, sales agents and potential investors to develop products.

This is also a practical activity to implement the campaign "Vietnamese people prioritize using Vietnamese goods", increasing the added value of agricultural products and local specialties.

buy 2 — Crowds of people shop for OCOP products at the supermarket. Photo: TP

The event is also an opportunity for Nghe An province to promote its potential and strengths in the field of agriculture, forestry and fishery, affirming its commitment to accompany businesses in promoting production, connecting markets, and building sustainable product brands.

Nghe An Province Investment, Trade and Tourism Promotion Center said it will continue to maintain similar activities in the coming time, gradually forming a stable distribution channel for OCOP products, expanding the market, enhancing the competitiveness and position of Nghe An agricultural products.