MBS honored at Insider Growth Makers Club 2025 event

At the Growth Makers Club 2025 event organized by Insider Vietnam and strategic partner Contentsquare, MBS was honored in the category of Leadership Excellence in Customer Engagement Innovation.

This is a well-deserved recognition for the journey of leading innovation, where technology, data and strategic coordination between departments create a comprehensive growth operating system, no longer limited to a single department.

MBS started its CDxP journey in mid-2022 with a clear goal of building a growth foundation around data and user behavior, not just tools, but a new operational mindset. The Digital Business, IT, Marcom and Data Department teams worked together to establish a seamless approach between strategy and operations.

After the implementation period, MBS has designed 3 layers of growth strategy including:

- Practical data-driven thinking: Data is not only collected but also exploited in depth in real time, used to create appropriate stock code recommendations for each group of investors.

- Well-structured personalization process: Journeys are automated and stratified according to the user lifecycle, from acquisition to retention.

- Lean internal management: Build a framework to measure the effectiveness of each scenario, speed up decision making and avoid wasting marketing budget.

“Digital transformation does not die because of big problems. It dies because of small things that no one notices.” This is the practical sharing from Mr. Hoang Ha, Deputy Director of Digital Business Division of MBS, at the Insider GMC 2025 stage.

Throughout his speech, he repeatedly emphasized that the biggest challenge is not technology, but mindset and organizational model.

The CDxP implementation at MBS is not a one-off, but a journey of connecting seemingly distant departments, from the Business Division, IT Division, Data Department to Communications. It is this consensus and common vision that has helped MBS overcome common difficulties: data silos, duplicate messages, and lack of connection in customer experience.

“When data and technology are no longer separate but become the common language of business, real growth begins,” said Mr. Hoang Ha, Deputy Director of Digital Business Division of MBS.

In a fiercely competitive and constantly changing financial market, applying CDxP to personalize investment behavior, optimize communication channels, and retain long-term investors is no longer a plus but a minimum requirement.

Compared to many financial enterprises that are still struggling with fragmented systems or dependent on external agencies, MBS is a model for domestic enterprises to be able to operate, personalize and measure growth efficiency themselves, without sacrificing flexibility./.

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(Vietnam+)

Source: https://www.vietnamplus.vn/mbs-duoc-vinh-danh-tai-su-kien-insider-growth-makers-club-2025-post1051520.vnp