Identifying Vietnamese products: The key to expanding market share in the digital age

The workshop "Increasing market share - Positioning Vietnamese brands in the digital space" was organized by Saigon Giai Phong Newspaper on the morning of September 9, with the participation of state management agencies, industry associations and many typical enterprises. This is considered a practical activity to realize the goal of improving competitiveness, maintaining domestic market share and promoting Vietnamese goods to reach out to the world.

Định danh hàng Việt: Chìa khóa mở rộng thị phần trong kỷ nguyên số - Ảnh 1. — *Workshop "Increasing market share - Positioning Vietnamese brands in digital space" organized by Saigon Giai Phong Newspaper on the morning of September 9*

Businesses worry about counterfeit goods

Businesses affirm that identifying Vietnamese goods is an important "key". However, the question is how to identify Vietnamese goods, protect them from counterfeits and fakes, and at the same time enhance their reputation among consumers.

Định danh hàng Việt: Chìa khóa mở rộng thị phần trong kỷ nguyên số - Ảnh 2. — *Identifying Vietnamese goods is an important "key" for businesses*

Many of our products are counterfeited and misrepresented, causing consumers to misunderstand. Businesses invest in branding and register for full protection, but if there is a lack of consistency and determination from the authorities, the brand is still at risk of being infringed, causing serious damage to both businesses and consumers.

Mr. Bong Hoa Viet - representative of Binh Minh Plastic Joint Stock Company, said

From another perspective, Ms. Lam Thuy Ai - General Director of Mebi Farm, Vice President of Saigon Entrepreneurs Association, emphasized: "A sustainable brand foundation must come from core values, identity and reputation. To go far, businesses need to have good products, practice what they preach, and be consistent in their behavior with customers and partners."

Digital retail to enhance the position of Vietnamese goods

Faced with the problem of how to enhance the position of Vietnamese goods, Mr. Nguyen Ngoc Thang - Deputy General Director of Saigon Co.op , said that the system has launched a new interface of Co.op Online with many real-time incentives and prioritizing the display of Vietnamese products. This is a step forward in the digitalization strategy, supporting Vietnamese businesses to access modern markets and expand distribution channels.

Định danh hàng Việt: Chìa khóa mở rộng thị phần trong kỷ nguyên số - Ảnh 3. — *Co.op Online's new interface is a step forward in digitalization strategy*

Digital space: Opportunities and challenges

Mr. Nguyen Anh Duc - Deputy Director of the Department of Industry and Trade of Ho Chi Minh City, Chairman of the Vietnam Retailers Association, expressed his opinion on the opportunities and challenges in the digital age: "Digital space opens up great opportunities for Vietnamese brands but also requires thorough preparation from brand management, technological capacity to a transparent legal system. Enterprises need to plan long-term, choose a focused strategy, especially taking advantage of the potential of the Ho Chi Minh City market".

Businesses need to choose the right strategy to take advantage of opportunities in the digital space.

The city is committed to accompanying businesses.

At the end of the workshop, Vice Chairman of the Ho Chi Minh City People's Committee Nguyen Van Dung affirmed that the City is synchronously implementing many solutions to support businesses: "Ho Chi Minh City focuses on protecting intellectual property rights, promoting digital transformation, building a transparent e-commerce ecosystem, promoting the leading role of large enterprises to spread strength, and supporting small and medium enterprises. The close connection between the State, associations and enterprises will be the foundation for building trust, protecting brands, expanding market share and affirming the position of Vietnamese goods".

Định danh hàng Việt: Chìa khóa mở rộng thị phần trong kỷ nguyên số - Ảnh 6.

Định danh hàng Việt: Chìa khóa mở rộng thị phần trong kỷ nguyên số - Ảnh 7.

The city is synchronously implementing many solutions to support businesses in order to build trust, protect brands, expand market share and affirm the position of Vietnamese goods.

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