"Ao Dai Through the Street"

Leaders of the Department of Tourism, Department of Culture and Sports and units participating in the cycling

This is an activity within the framework of the Hue Community Ao Dai Week 2025 (taking place from June 6 to 25, 2025) to honor the beauty of traditional culture, promote the communication of the brand "Hue - Capital of Ao Dai"; build the brand of Hue worthy of being a green city of Vietnam, contributing to raising public awareness of environmental protection and preserving cultural heritage values. At the same time, mobilize people and tourists to join hands in responding to the community sports movement, improve health and move towards a Hue - "Green - Clean - Bright".

At the program, about 300 members from agencies, units, and businesses wearing Ao Dai cycled through the streets of Hue with the following route: Quoc Hoc Monument - Le Loi Street - Ga Bridge - Bui Thi Xuan Street - Da Vien Bridge - Le Duan Street - Tran Hung Dao Street - Truong Tien Bridge - Le Loi Street - Quoc Hoc Monument.

Director of the Department of Tourism Tran Thi Hoai Tram said that the event also aims to celebrate Vietnam Tourism Day on July 9 and is an opportunity for units and businesses operating in the tourism and service sector in Hue city to show their solidarity and join hands to promote local tourism.

The Department of Tourism will also continue to focus on diversifying and improving the quality of tourism products and services that are unique, classy and highly competitive. Exploiting and promoting festivals and traditional cultural forms to serve the people and develop tourism. In particular, focusing on building and promoting the image of destinations, unique tourism products, building tourism brands: "Hue - Vietnam's unique Festival City", "Hue - Culinary Capital", "Hue - Ao Dai Capital"...

Some pictures at the program: