Vietnam in Top 5 most searched destinations by European tourists in summer 2025

For the first time, Vietnam has appeared in the list of 5 Asian destinations most searched by European tourists in the summer of 2025 by online travel platform Agoda.

Golden Bridge, one of the tourist attractions in Da Nang

Agoda’s “Summer Travel Trends from Europe to Asia” report was compiled based on accommodation search data in July and August 2025, the peak tourist season in Europe. France, the UK, Germany, Russia and Norway are the countries with the highest number of travel searches to Vietnam this summer.

Notably, Russia and Norway have replaced the Netherlands and Spain in the rankings thanks to direct flights between Russia and Vietnam, along with Vietnam's recent visa exemption policy for citizens of these two countries.

In addition to familiar markets, Vietnam has also received attention from emerging European countries. Searches in Hungary increased significantly by 320% compared to the same period last year, followed by Turkey at 288% and Poland at 153%. These figures show that Vietnam is becoming an increasingly attractive destination across the continent.

In Vietnam, the three cities most loved by European tourists this summer are Da Nang, Ho Chi Minh City and Hanoi thanks to their beautiful natural landscapes, unique cultural heritage and the vibrant pace of life in Vietnam's cities.

TB (summary)

Source: https://baohaiduong.vn/viet-nam-vao-top-5-diem-den-duoc-du-khach-chau-au-tim-kiem-nhieu-nhat-he-2025-413542.html