iPhone 17 Pro Max sold out after 5 minutes, dealer's website crashed

iPhone 17 Pro Max in orange on Apple Vietnam website.

At 7:00 p.m. on September 12, Apple and authorized dealers in Vietnam opened pre-orders for the iPhone 17 series, at the same time as Group 1 markets around the world . As expected, the iPhone 17 Pro Max models, especially the new orange color, quickly sold out, out of stock for early delivery.

Meanwhile, most of the remaining models, including iPhone 17, iPhone 17 Pro and iPhone Air, are available for purchase and delivery on the morning of September 19.

Just five minutes after the program opened, Apple's expensive line of phones was announced to be no longer available for early delivery on September 19. With each passing minute, the iPhone availability window grew longer. However, the Apple Store Online supply is often limited. In previous iPhone 15 and 16 sales, the most popular models quickly sold out.

As of 7:05 p.m., the new orange iPhone 17 Pro Max is no longer available for delivery on August 19.

At the same time, the product also opened a program at authorized dealers in Vietnam. Previously, Mobile World said they had nearly 100,000 customers leaving information, waiting to order. After 7:00 p.m. on September 12, a large number of these switched to cash deposits.

FPT Shop does not disclose the number of registered customers. Compared to its competitors, this dealer offers additional carrier packages when customers buy together with an iPhone. Thanks to that, users receive a discount on the product price.

Several other agents also revealed the number of information registrations and deposits. ShopDunk said that more than 51,000 users registered for notifications when deposits were opened. Viettel Store, CellphoneS, Minh Tuan Mobile also deployed pre-orders on the website. Before the opening date, the websites of many systems such as Hoang Ha Mobile, Di Dong Viet also encountered difficulties in accessing and were unstable.

Similar issues arose in previous years with midnight iPhone sales. The large number of customers interested in Apple products put pressure on the unprepared system. Additionally, limited supply in previous sales made users interested in pre-ordering to receive the device on the September 19 release date.

Many dealer websites were overloaded on the evening of September 12 when iPhone pre-orders opened.

In addition to users with real needs, a large number of "traders" also compete to place orders to resell for profit.

However, according to Tri Thuc - Znews 's own source, the amount of goods supplied to Vietnam in the first phase is not much. Domestic distribution units have to "compete" for goods with neighboring countries such as Singapore and Thailand.

In addition to traditional retailers, e-commerce platforms such as Shopee and Lazada also open pre-orders for iPhone 17 at self-operated booths on the platform. These units are also ranked equivalent to an AAR dealer in Vietnam. Apple is also the brand that brings the top revenue to online markets in recent years.

The number of devices supplied in the following batches depends on the sales in the first phase. Apple calculates the supply based on the velocity index, which is the number of activations in the total supply. The problem with domestic distributors is that users are only interested in the new models, the Pro Max line.

The remaining products in the device range are often “unsold” and have reduced velocity. Therefore, to receive the desired product, Vietnamese users may have to wait for many months during periods of scarcity.

Source: https://znews.vn/iphone-17-pro-max-chay-hang-sau-5-phut-dai-ly-sap-web-dat-hang-post1584770.html