The conference was held to concretize and effectively implement Resolution No. 226/NQ-CP dated August 5, 2025 of the Government on growth targets for industries, sectors, localities and key tasks and solutions to ensure the country's growth in 2025 reaches 8.3 - 8.5%, in which the tourism industry strives to welcome at least 25 million international visitors and 150 million domestic visitors in 2025.
Mr. Pham Van Thuy, Deputy Director of Vietnam National Administration of Tourism, spoke at the Conference
In particular, the general goals are aimed at: Promoting tourist growth, especially from key markets in the fourth quarter of 2025, contributing to the completion of the target of 25 million international visitors; Promoting the development of Green Tourism through evaluating and granting VITA GREEN labels to at least 100 tourism businesses in 2025; Elevating Vietnamese Cuisine through awarding the titles of "Cooking Artist", "Baking Artist", "Beverage Artist" to outstanding individuals in the Vietnamese chef team, who are making Vietnamese Cuisine famous.
Speaking at the opening of the Conference, Mr. Vu The Binh, Chairman of the Vietnam Tourism Association, said: "Recognizing the great role and responsibility of the tourism business system, the main force and pioneer in implementing the task of increasing visitors, the Vietnam Tourism Association - a professional social organization of Vietnamese tourism businesses has built an "Action program to implement the task of increasing tourists in 2025 according to Resolution 226/NQ-CP dated August 5, 2025 of the Government ". At the same time, it mobilizes member tourism associations and tourism businesses nationwide to actively implement the program".
Mr. Vu The Binh, Chairman of Vietnam Tourism Association, spoke at the Conference
With the task assigned by the Government, to achieve 25 million international visitors, in the last 4 months of 2025, Vietnam must welcome over 11 million international visitors, an average of 2.75 million visitors per month. To complete this task, the tourism industry must launch a drastic campaign, the whole industry must participate in the strongest way.
"To implement the Action Program, we respectfully request the People's Committee, Department of Culture, Sports and Tourism, Department of Tourism of provinces and cities to support the activities of the Tourism Associations of provinces and cities in implementing the Program, creating conditions for tourism businesses to contribute more to the development of Vietnam Tourism" - Mr. Vu The Binh emphasized.
Expressing his confidence in the Association's determination, Mr. Pham Van Thuy, Deputy Director of the Vietnam National Administration of Tourism, affirmed: "With the strong direction and attention of the Government, the Prime Minister, the Ministry of Culture, Sports and Tourism, the support and participation of local authorities and relevant ministries and branches, and the tradition of dynamism, creativity and flexible response of the tourism business community, the tourism industry can complete the growth targets this year.
Overview of the Conference
"The Action Program has demonstrated the spirit of 6 "clarities": clear people, clear work, clear time, clear responsibility, clear products, clear authority, in accordance with the direction of the Prime Minister in Resolution No. 226/NQ-CP with the clear identification of tasks, implementation measures, implementing units, selection of markets to focus on exploiting, promotion measures, advertising, product development... Hopefully, the Action Program of the Association will create a new impetus, contributing to the successful implementation of the growth target assigned by the Government and the Prime Minister to the tourism industry in 2025, thereby contributing to bringing Vietnamese tourism firmly into a new era, an era of national growth" - Mr. Pham Van Thuy expressed.
The action program to implement the task of increasing tourism in 2025 according to Resolution No. 226/NQ-CP dated August 5, 2025 of the Government includes 3 main activities: Direct promotion program "VITA FAMTRIPS 2025"; Green Tourism label program "VITA GREEN"; Project "Recognition of Vietnamese Culinary Artisans".
Specifically, the "VITA FAMTRIPS 2025" direct promotion program is expected to invite 300-400 leaders of travel agencies from key markets of Vietnam Tourism such as Northeast Asia (Korea, China), Japan, Taiwan, ASEAN (Philippines, Indonesia, Malaysia), Europe (focusing on 12 countries that have just exempted visas for tourists to Vietnam), Australia, the US, India... to Vietnam to survey products, connect businesses (B to B) with Vietnamese tourism businesses to quickly bring tourists to Vietnam. The plan is to be implemented in the fourth quarter of 2025.
The conference attracted the participation of many businesses.
With the "VITA GREEN" Green Tourism Labeling Program, since 2019, the Vietnam Tourism Association has implemented Green transformation for member businesses and has really promoted it since 2024. The development and promulgation of the Green Tourism Criteria - VITA GREEN has been well received by tourism businesses and highly appreciated by international travel agencies. The VITA GREEN brand is gradually becoming an international brand, being researched and applied by a number of countries.
The goal for 2025 is to improve the quality, competitiveness and sustainable development of Vietnam tourism. Evaluate and grant VITA GREEN label to at least 100 tourism businesses; support 2 provinces in green transformation; internationalize VITA GREEN label.
The project "Recognizing Vietnamese Culinary Artisans" aims to honor outstanding individuals in the culinary, baking and beverage making professions who are official members of the Vietnam Tourism Association, and who have contributed to elevating cuisine into a typical tourism product of Vietnam Tourism.
Accordingly, there will be 6 criteria for those who qualify as Culinary, Bakery and Beverage Artists, emphasizing the following criteria: Having products/services that have won awards, are highly appreciated by the press, media or culinary experts; Having positive contributions to training, passing on the profession, and developing the next generation; Giving priority to those with unique and creative initiatives, works, recipes, and processing methods. The scoring criteria for recognizing the title of Artisan according to the project include 7 areas that are scored (on a scale of 100), Artisans must achieve 80 points or more.
Source: https://bvhttdl.gov.vn/hoi-nghi-trien-khai-chuong-trinh-hanh-dong-thuc-hien-nhiem-vu-tang-truong-khach-du-lich-trong-nam-2025-phan-dau-hoan-thanh-nhiem-vu-theo-nghi-quyet-so-226-cua-chinh-phu-20250918100621042.htm
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