A Persistent and Profound Journey in the Land of the Rising Sun

On September 14, at Kanagawa City Hall, a program introducing Vietnam tourism will take place with the theme "Vietnam - Destination for your next trip".

Spreading culture and promoting Vietnamese tourism through festivals in Kanagawa (Japan).

A familiar cultural and tourist destination

This is not just a simple promotional event but has become an annual meeting point within the framework of the Vietnam Tourism - Culture Festival in Kanagawa, which has been maintained continuously for the past 11 years with 9 organizations.

For Japanese people and businesses, this is an opportunity to find a Vietnam that is both familiar and new: from the majestic natural landscape, rich heritage, to the hospitality and dynamism of the Vietnamese people.

It is this persistence that has turned the festival in Kanagawa into a prestigious "brand" in Vietnamese tourism promotion activities in Japan.

For many years, Japan has always been in the top 5 markets sending the largest number of tourists to Vietnam, while Vietnam is also in the top 5 Southeast Asian countries with the largest number of tourists to Japan.

Latest figures show that in the first 8 months of 2025 alone, Vietnam welcomed about 540,000 Japanese visitors, an increase of 17.1% over the same period last year; in the opposite direction, Japan also welcomed 420,000 Vietnamese visitors, an increase of 18.3%.

These figures reflect the strong recovery and enduring appeal of tourism between the two countries after the pandemic period.

The Vietnam Tourism - Culture Festival in Kanagawa in previous years attracted a large number of Japanese partners and tourists.

Highlights of the 2025 program

This year's program was attended by Deputy Minister of Culture, Sports and Tourism Ho An Phong, Deputy Director of the Vietnam National Administration of Tourism Nguyen Thi Hoa Mai, and Vietnamese Ambassador to Japan Pham Quang Hieu.

Also attending were leaders of leading Japanese tourism organizations such as: Japan Tourism Agency (JTA), Japan National Tourism Organization (JNTO), Japan Association of Travel Agents (JATA) and tourism businesses, associations and localities of the two countries.

In addition to policy updates, marketing orientations and new product introductions specifically for the Japanese market, Vietnam Airlines will also announce information about its flight network and service policies connecting Vietnam and Japan.

Vietnamese businesses and localities bring a diverse product portfolio to directly approach Japanese partners. Along with the seminar, the Japanese public will experience Vietnamese cultural space through promotional clip screenings, puppetry, and attractive exchange activities.

Long term strategy

Maintaining promotional activities in Kanagawa contributes to positioning the Vietnamese tourism brand in the minds of Japanese friends. With perseverance, Vietnam has created the image of an attractive, authentic destination associated with sustainable development.

This is also a factor that suits the tastes of Japanese tourists, who value quality experiences, safety, and local cultural values.

This year's event in Kanagawa is expected to create a new boost, contributing to the strong growth of Japanese tourists to Vietnam, while promoting business connections between the two sides in the fields of aviation, travel, and services.

More broadly, this is also one of the important pieces in the strategy of the Vietnamese tourism industry to achieve the goal of welcoming 25 million international visitors by 2025, of which Japan is the pillar market.

baovanhoa.vn

Source: https://baolaocai.vn/hanh-trinh-ben-bi-va-sau-sac-o-xu-so-mat-troi-moc-post881858.html