Decoding the challenges of the beauty and personal care industry with Metric.vn

(Dan Tri) - On September 11, Metric.vn will organize an online seminar "Beauty and Personal Care Industry 2026: From Challenges to Opportunities" to provide in-depth market analysis and practical perspectives from experts.

Prospects for the beauty and personal care industry in Vietnam in the second half of 2025

According to statistics from 4 e-commerce platforms Shopee, Lazada, Tiki and TikTok Shop by Metric.vn, as of August, the beauty and personal care industry recorded outstanding growth rates on e-commerce platforms. In the second quarter alone, the market size reached VND 11,542 billion, an increase of nearly VND 1,000 billion compared to the same period in 2024 (VND 10,714 billion), equivalent to an 8% growth rate after one year.

These figures not only reflect the growing consumer demand, but also affirm the development potential of the industry, which is and will be one of the fields leading the growth of the consumer industry in the coming time.

However, along with the strong growth rate is the constant fluctuation of the market, requiring businesses to grasp trends quickly and accurately.

The beauty and personal care industry requires brands to be flexible (Photo: BTC).

Shaping a new strategy for the beauty and personal care industry

To accompany brands in the Mega Sale season at the end of 2025, the data aggregation and mining platform Metric.vn will organize an online seminar with the theme "Beauty & Personal Care 2026: From Uncertainty to Opportunity", sharing analysis of the overall market and giving practical recommendations.

Accompanying the program are experienced speakers:

Ms. Nguyen Hong Yen - Head of Operations at KakaOnline, with over 10 years of experience at major e-commerce platforms such as Lazada, Shopee (Business Team Leader of Health & Beauty Industry). She has built deep expertise in the field of beauty and personal care, playing a role in driving industry growth and expanding cooperation with brands.

Ms. Mai Doan - E-commerce strategy planning expert in the beauty and personal care industry, formerly Head of Project Development at Sagen Groupe. She has extensive experience in leading e-commerce strategies, notably helping the EtiaXil brand grow significantly.

Ms. Huong Do - Head of Market Research at Metric, an expert with over 7 years of experience in researching e-commerce data and leading large-scale market research projects. She will bring strategies from practical data, supporting businesses to make accurate decisions.

Three experienced speakers in the industry participated in sharing at the event (Photo: Organizing Committee).

The webinar will help businesses listen to the sharing of market overview, challenges that are hindering brands and ways to overcome difficulties in the digital age. At the same time, comments on market trends and opportunities for brands during Tet and 2026 will be analyzed and discussed in depth, helping businesses seize favorable opportunities.

Launch of Metric.vn's exclusive and in-depth report at the event

The highlight of the conference is Metric's in-depth report on the beauty and personal care market, helping to analyze fluctuations by the end of 2025 and forecast growth opportunities in the coming year. Participating businesses will be able to explore success stories, learn from the experiences of major brands, and connect with more than 50 leaders and experts in the industry. After the event, guests will not only own exclusive data from Metric but also have the opportunity to receive 1:1 consulting to leverage data to help brands break through during the year-end shopping season.

In-depth report on the beauty and personal care market from Metric (Photo: BTC).

In a highly competitive market, market data and expert guidance are the keys to effective brand performance. The Beauty & Personal Care 2026 webinar is not just an event but an opportunity for Vietnamese businesses to expand their opportunities in a market that is gradually becoming saturated.

Metric Data Science Joint Stock Company (Metric) is a provider of intelligent data aggregation and mining platforms, using Big Data & AI technology to provide Market Intelligence and Business Intelligence solutions, supporting more than 100,000 businesses and aiming to reach 1 million businesses by 2030. Metric is currently continuing to affirm its position as a strategic partner of leading e-commerce organizations and platforms such as VECOM, Department of E-commerce and Digital Economy ( Ministry of Industry and Trade ).

Register today to reserve your limited space and receive an in-depth report, available only at the event from Metric: https://ecommerce.metric.vn/beautywebinar2025

Contact information:

Website: http://www.metric.vn

Email: info@metric.vn

Phone: 0338 062 221

Source: https://dantri.com.vn/kinh-doanh/giai-ma-thach-thuc-nganh-lam-dep-va-cham-soc-ca-nhan-cung-metricvn-20250906082327407.htm