Enterprises accompanying Vietnamese products

- Implementing Directive No. 28 dated October 26, 2021 of the Prime Minister on strengthening the implementation of the campaign "Vietnamese people prioritize using Vietnamese goods" in the new situation, in recent times, along with the participation of all levels, sectors, enterprises operating in the fields of production, retail and distribution of goods in the province have actively participated with practical and effective activities.

Customers shopping at WinMart supermarket, Luong Van Tri ward

In the context of deep integration, to affirm the position of Vietnamese goods in the market, it is indispensable to have the companionship and active participation of enterprises from production, distribution to promotion and stimulating consumption. Enterprises are the core force, playing an important role in building consumer trust, bringing Vietnamese goods far and wide.

Prioritize production and distribution of Vietnamese goods

Currently, most retail and distribution enterprises in the province have focused on selecting and putting on shelves Vietnamese branded products with guaranteed quality and diverse prices suitable for many customer groups... For example, many supermarkets and convenience store chains in the province such as Dong Tien supermarket, Thanh Do, WinMart, WinMart+ store system... or large distribution enterprises such as Thien Phu Trading and Construction Company Limited, Hoang Nguyen Trading Joint Stock Company currently have more than 90% of goods sold and distributed as Vietnamese goods.

Employees of Dong Tien supermarket, Dong Kinh ward, arrange Vietnamese branded goods on shelves.

Mr. Nong Hong Nghia, Director of Dong Tien Supermarket Trading Joint Stock Company, said: Having been in operation for more than 10 years, the supermarket has always aimed to become a shopping address for quality Vietnamese goods. Therefore, we prioritize choosing goods from domestic manufacturers and suppliers that have food hygiene and safety certificates, and have achieved the brand name "High-quality Vietnamese goods" voted by consumers to put in the supermarket. Along with that, we also prioritize arranging Vietnamese goods on the central shelves to easily attract customers. Currently, the supermarket sells more than 5,000 items, of which Vietnamese branded goods account for more than 90%, an increase of 30% compared to 2015 - when the supermarket first came into operation.

Not only large consumer goods retailers, but also agricultural and specialty product manufacturing and trading enterprises of the province are constantly investing, developing production, building product brands, improving packaging, designs... so that OCOP products, typical and unique of the province, can meet the needs and tastes of consumers.

Customers visit and shop for high-quality vegetable oil products of OCEANLINE LLC at LS Mart supermarket, Tam Thanh ward.

Mr. Nguyen Manh Hung, Deputy Director of OCEANLINE LLC, said: In 2022, the company began researching and producing palm oil and high-quality vegetable oil for spiritual nourishment. To create quality products, the company invested more than 8 billion VND to complete the production line. In addition to focusing on quality assurance, the company also focuses on improving packaging and labels, especially building product brands, considering this a premise to bring products to and gradually conquer consumers. Accordingly, in 2024, the company's "Xu Lang Palm Oil" and "High-quality Vegetable Oil for Spiritual nourishment" product sets were certified as 3-star OCOP products, and were also certified as typical rural industrial products in the Northern region. The company's products are now available on the shelves of many large supermarkets in and outside the province, and are known and trusted by many consumers.

Prioritizing the development, distribution and consumption of Vietnamese goods has become a business strategy implemented by many enterprises. According to the assessment of the industry and trade sector, in general, in the current provincial market, the proportion of Vietnamese goods accounts for more than 90% of the total number of goods in circulation.

Promote and stimulate consumption

In parallel with developing production and prioritizing the distribution of Vietnamese goods, businesses are also interested in implementing trade promotion, product advertising and expanding distribution systems. Accordingly, businesses not only focus on direct sales channels or participate in markets bringing Vietnamese goods to rural areas as before, but have proactively registered to participate in trade fairs, conferences connecting trade; promote the exploitation of digital platforms to promote and sell Vietnamese goods...

Mr. Tran The Kien, Director of Thien Phu Trading and Construction Company Limited, said: Currently, 100% of the goods distributed by the company are Vietnamese goods. In the past time, thanks to promotional activities and expanding the distribution system such as organizing mobile vehicles to bring goods to rural areas; proactively connecting with retail agents..., the company has built a distribution network to all consumer goods supermarkets and about 2,000 retail agents in communes and wards in the province. In addition to essential consumer goods, in 2024, the company will research and launch a roast duck product that can be preserved for 20 days. To expand the consumer market and bring Lang Son roast duck products to consumers nationwide, we have participated in many trade connection conferences, exhibition fairs... inside and outside the province to promote and introduce products; search and connect to put roast duck on the shelves of WinMart supermarkets. In particular, the company has promoted its products on the website, e-commerce platform TikTok... Currently, on average, the company cooperates with famous roast duck shops in Lang Son to sell about 2,000 roast ducks per day, the consumption market is expanding in all provinces and cities such as Hanoi , Bac Ninh...

Along with innovation and improving the effectiveness of trade promotion, closely combining traditional trade with modern trade, businesses also focus on implementing stimulus programs so that consumers can easily access quality Vietnamese products at reasonable prices.

Mr. Vu Van Dong, Manager of WinMart supermarket in Lang Son, said: The proportion of Vietnamese goods in the supermarket currently accounts for about 98%. In order for consumers to trust and choose Vietnamese goods when shopping, in addition to ensuring product quality, the supermarket has built many incentive and incentive programs to attract customers. For example, in addition to implementing promotional and discount programs according to brands; the supermarket also maintains a 20% discount program for customers who are WinMart members when buying pork, vegetables, fruits; accumulate points, redeem points to pay for products... In particular, these promotional and incentive programs are also applied by the supermarket in parallel on both direct and online sales channels.

The development of distribution systems and the implementation of stimulus activities by enterprises have attracted attention and changed consumer shopping trends. Ms. Nguyen Huong Giang, Dong Kinh ward shared: In the past, when I went shopping, I often preferred foreign goods because I thought foreign goods were of good quality. However, in recent years, I have seen that Vietnamese goods are increasingly promoted and sold more, not only in traditional markets but also in convenience stores and large supermarkets, most of which are Vietnamese goods. At the same time, supermarkets often organize incentive and promotional programs that arouse my curiosity and attract me. After a few times choosing to consume Vietnamese goods, I have gradually changed my shopping habits. Now, I only prioritize choosing Vietnamese goods because the products are of guaranteed quality, have a variety of designs and are very affordable.

Mr. La Duc Doan, Head of Trade Management Department, Department of Industry and Trade said: The companionship and active participation of enterprises in the campaign "Vietnamese people prioritize using Vietnamese goods" not only contributes to expanding the market, bringing quality Vietnamese products to consumers, but also creates motivation for domestic production units to develop, enhance reputation and competitiveness in the market. In the coming time, the department will continue to advise the department to support enterprises to participate in trade promotion programs, exhibitions, connecting supply and demand inside and outside the province to promote and introduce products, especially products with the province's brand; deploy activities to support enterprises to improve their ability to apply digital transformation, develop e-commerce to promote, promote consumption and expand the market. At the same time, the department's staff continues to mobilize enterprises to proactively implement programs and activities to bring Vietnamese goods to rural areas, remote areas, and ethnic minority areas; Mobilize businesses and manufacturers to focus on technological innovation to continuously improve product quality; organize stimulus and promotion programs, especially during peak shopping seasons such as holidays and Tet... so that consumers can easily access and purchase Vietnamese goods of good quality, affordable prices, suitable for their income.

It can be seen that, with the active participation of enterprises, Vietnamese goods have increasingly dominated the market and the people's preference for Vietnamese goods has been formed. According to the assessment of the industry and trade sector, currently 95% of consumers in the province have the preference for Vietnamese goods when shopping. In particular, Vietnamese products not only dominate the direct sales channel but also develop strongly on e-commerce, gradually meeting the new shopping trend of consumers, contributing to the effective implementation of the campaign "Vietnamese people prioritize using Vietnamese goods" in the new situation.

Source: https://baolangson.vn/doanh-nghiep-dong-hanh-cung-hang-viet-5058468.html