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What's inside Balenciaga's "snack package" worth over 50 million VND?

(Dan Tri) - Despite the price tag of over 50 million VND, the special bag of chips from the Balenciaga brand is completely inedible.

Báo Dân tríBáo Dân trí10/06/2025

Famous TikToker Linh Remi once attracted the attention of the online community when she shared a photo of herself holding a handbag with a design identical to a bag of chips at a Balenciaga store.

This unique accessory model, called "Chips Bag", created a buzz at Paris Fashion Week Spring - Summer 2023 (France), marking a surprise collaboration between famous fashion house Balenciaga and snack brand Lay's.

Có gì bên trong gói bim bim giá hơn 50 triệu đồng của Balenciaga? - 1

Linh Remi introduces a unique handbag model from Balenciaga (Photo: Facebook character).

The “Chips Bag” model costs between $1,500 and $1,800, with many color versions corresponding to flavors such as Classic (yellow), Flamin' Hot (red), Limón (green) and Salt & Vinegar (blue).

Instead of being made from plastic or foil like conventional packaging, the bags are crafted from premium glossy calfskin with a metallic silver lining. The design faithfully recreates the look of a bag of chips, while also featuring the full Balenciaga logo, nutritional information panel, and details that mimic real packaging.

Có gì bên trong gói bim bim giá hơn 50 triệu đồng của Balenciaga? - 2

A bag of inedible chips costs more than 50 million VND (Photo: Balenciaga).

The bag is both aesthetically impressive and functional. The “Chips Bag” has a convenient zipper and enough storage space for everyday personal items.

With its meticulous finishing, this unique handbag is considered a "premium" version of a familiar snack. In fact, a real bag of Lay's potato chips only costs about $4 (about 104,000 VND).

Not only a big design "play", Balenciaga's leather bag simulating Lay's potato chip bag also created a wave of debate in the international fashion world.

Combining the familiar shape of a budget product with premium calfskin and meticulous finishing, this accessory becomes a new fashion statement that is both humorous and bold.

At the 2024 Met Gala , actor Michael Shannon became the center of attention when he appeared in an elegant black tuxedo, combined with a unique accessory, the French fashion house's "Chips Bag" "Cheese and Onion" version.

Có gì bên trong gói bim bim giá hơn 50 triệu đồng của Balenciaga? - 3

All products are crafted from premium calfskin (Photo: Balenciaga).

In 2024, Balenciaga continued to develop the product line with the "Chips Clutch Wallet" version including a phone pouch priced at 675 pounds (more than 23 million VND) and a mini keychain priced at 625 pounds (about 22 million VND).

The clutch has the shape of a wrinkled snack pack but is conveniently designed inside with card and cash compartments. The new accessory line from the Summer 2025 collection is available in black, green and yellow.

This collection by the French brand called "High Summer" marks the return of the iconic "snack pack" design that caused a stir in 2023.

Whether considered eccentric or praised as creative, Balenciaga once again proves its ability to shape trends and challenge the limits of traditional fashion with its inherent "unique" spirit.

Source: https://dantri.com.vn/giai-tri/co-gi-ben-trong-goi-bim-bim-gia-hon-50-trieu-dong-cua-balenciaga-20250606124840413.htm


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