External information dissemination helps promote the image of a “Friendly, Dynamic and Globally-Integrated” Lao Cai

In the context of rapid globalization and digital transformation, Lao Cai province has identified external information dissemination as one of its strategic tasks. This work plays a crucial role in shaping the province’s image, promoting its local brand, and attracting resources for development.

Enhancing communication quality and promoting the province’s image

Lao Cai has actively applied information technology and utilized modern media platforms such as online newspapers, social networks, multilingual websites, and digital publications to spread official information about its development achievements, economic - cultural - tourism potential, investment environment, and open-door policies to domestic and international audiences.

Key communication channels such as the Lao Cai Provincial Portal, the Lao Cai External Information Site, the provincial Radio - Television Station, and official social media accounts (Fanpage, Youtube, etc.) have been professionally managed, regularly updated, and feature diverse content, vivid imagery, and accessible language.

The province has also closely coordinated with central and international media agencies to organize special pages, columns, and television programs dedicated to Lao Cai.

Proactively organizing large - scale external promotion events

In recent years, trade fairs, exhibitions, and investment promotion events organized or co-organized by Lao Cai have not only generated tangible economic value but also produced a strong spillover effect in promoting the province’s image and attracting development resources.

Communication have been carried out regularly, continuously, and with key highlights, contributing to the increasing number of tourists visiting Lào Cai. In the photo: Bản Mây welcomes visitors during the recent April 30 - May 1 holiday.

The Vietnam - China International Trade Fair is one of the province’s signature events, held regularly at national and international scales. It brings together hundreds of enterprises from across Vietnam and from Yunnan and Guangxi provinces (China).

More than just a venue for trade and supply - demand connection, the fair also serves as a platform for introducing Lao Cai’s investment environment, key projects, and economic - tourism potential to domestic and foreign partners.

Other well - organized and professional events such as Northwest regional investment promotion conferences, cross-border economic cooperation forums, and international seminars on sustainable tourism development - have created meaningful opportunities to connect Lao Cai with strategic investors, financial institutions, travel companies, and international media. As a result, numerous projects in tourism infrastructure, resort hotels, high-tech agriculture, and logistics have been committed or implemented.

These events not only help present the province’s open and transparent policies but also serve as effective channels for building trust, enhancing credibility, and elevating Lao Cai’s standing in the eyes of the international business community.

By integrating trade fairs with cultural - tourism activities, promoting OCOP products, and showcasing ethnic cultural heritage, the province has strengthened its local brand value and positioned itself more clearly on Vietnam’s tourism and investment map.

More importantly, practical outcomes show that trade and investment promotion activities not only increase visitor numbers (both for tourism and business) but also bring financial, technological, human, and intellectual resources to drive sustainable development and contribute positively to the province’s GRDP growth.

Strengthening dialogue, media cooperation, and people-to-people exchanges

Lao Cai has signed coordination agreements on communication, training, and professional exchange with various domestic and international news agencies. Cultural and journalistic exchange programs between Lao Cai and Chinese localities such as Yunnan and Guangxi have helped deepen mutual understanding, enhance trust, and reinforce the foundation of people - to - people diplomacy.

The province has also focused on building a professional team for external information work - staff who are well - versed in international affairs and capable of multilingual communication to meet the demands of modern integration - era outreach.

Diversifying communication content and target audiences

Lao Cai’s external information dissemination efforts target a variety of audiences, including investors, international tourists, overseas Vietnamese communities, international organizations, and foreign diplomatic missions. Media content is designed with focus and precision, tailored to each target group, timing, and specific event.

Encouraged by local authorities to participate in tourism promotion services, the residents of Bản Mây have helped turn their own village into a new destination in Sa Pa.

In addition to political, economic, cultural, and social themes, Lao Cai has also promoted achievements in new rural development, digital transformation, environmental protection, sustainable growth, and social welfare policies. These efforts help project the image of a friendly, responsible, and trustworthy locality in the eyes of the global community.

Promoting external information to serve national defense and sovereignty

As a border province, external information plays a crucial role in safeguarding national sovereignty and border security. Lao Cai regularly conducts information campaigns on international law, the policies of the Party and the State regarding Vietnam - China relations, principles of conduct in border areas, and the role of people-to-people diplomacy.

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Foreign tourists enjoy a traditional music and dance performance in Bản Mây.

These efforts raise public awareness and strengthen the all-people national defense posture integrated with the people’s security strategy. Through its proactive, flexible, and innovative approach to external information dissemination, Lao Cai is gradually affirming its position as one of the leading localities in provincial-level international communication. The image of a globally connected, dynamic, culturally rich, and open Lao Cai is being increasingly recognized both domestically and internationally - contributing to the province’s comprehensive and sustainable development./.

Text: Q.Lien, Photo: Sun world Fansipan Legend

Lao Cai aims to welcome 2 million more visitors in 2025 compared to 2024, including an increase of about 700,000 international tourists; Tourism revenue is expected to grow by approximately 1.7 times compared 2024.