Mr. Nguyen Van Hung, manager of a tourist destination in Da Lat, said that in the past, tourists simply admired the beautiful scenery, the decorations, the arrangements of models, flowers and leaves, exclaimed in admiration if satisfied, took pictures as souvenirs and then left, but now this seems to only be suitable for older tourists.
In fact, the age of tourists is getting younger and younger, the number of older tourists, loyal to traditional tourism forms accounts for a small market share and limited spending. Therefore, constantly innovating and creating business models suitable for tourists' tastes is an urgent and top priority task of tourism workers in Da Lat in the past 5 years. Grasping the above trend, Mr. Nguyen Dinh Quan Quy (living in Ward 12, Da Lat City), a person specializing in investing in the tourism sector and his colleagues regularly come up with ideas, build and innovate their tourist destinations.
The target audience of Mr. Quy and his colleagues is tourists under 50 years old. Therefore, the motto when building tourist destinations is "selling what customers need" rather than "selling what you have". Therefore, uniqueness, aesthetics, novelty, creativity... and regularly having new models and products, especially high interaction with tourists are the conditions that tourism workers like Mr. Quy put first.
Tourists enjoy tubing at Langbiang Land.
According to Mr. Quy, in addition to satisfying the visual needs of tourists, the tourist attractions also aim to provide interesting sensory experiences for visitors. These are free games that attract young visitors such as slides, sleds, animals that are close to and friendly to humans, etc. Da Lat City and its surrounding areas are seeing more and more attractive tourist attractions such as Binh Yen Stream, Love Bridge, Puppy Farm, Mongo Land, Langbiang Land, etc. On the occasion of the recent April 30 and May 1 holidays, these new tourist attractions have had impressive growth, surpassing even some long-standing famous tourist areas in Da Lat, which have been invested in very systematically.
The owner of a family-owned tourist attraction in Da Lat said that there are days when his family’s attraction welcomes nearly 5,000 visitors. Entrance tickets and service fees are connected to the tax department and tax is deducted directly as visitors pass through the gate.
Lam Dong Department of Culture, Sports and Tourism said that the local tourism industry continues to achieve good growth. In the first 6 months of 2025, the total number of visitors to Lam Dong for sightseeing and relaxation is estimated at more than 6.2 million, an increase of 22.9% over the same period in 2024, reaching 56.5% of the 2025 plan. Of which, international visitors are estimated at 495,000, an increase of 64.5% over the same period. To attract visitors, Lam Dong province's tourism industry has stepped up promotion, advertising, and introducing the potential and strengths of the tourism industry in a number of provinces and cities in the country. In addition, Lam Dong province also promotes tourism in India, Korea, Belgium, the Netherlands, etc. Introducing the strengths of Da Lat - Lam Dong tourism industry to foreign delegations.
According to Mr. Tran Thanh Hoai, Deputy Director of the Department of Culture, Sports and Tourism of Lam Dong province, in the coming time, the locality will continue to prioritize the development of four key product groups: eco-tourism associated with sightseeing and culture; resort and entertainment tourism; adventure sports tourism; agricultural tourism and diversifying tourism product groups supporting health care, culinary tourism, and spiritual tourism.
Da Lat - Lam Dong's tourism services are increasingly complete with 3,211 accommodation establishments with 41,325 rooms. Of which, 450 hotels from 1 to 5 stars have 13,367 rooms, including 56 high-class hotels from 3 to 5 stars (4,903 rooms) and 394 hotels from 1 to 2 stars (8,464 rooms). Lam Dong province currently has 58 tourist areas, attractions, and sightseeing spots, including 1 national tourist area, 3 provincial tourist areas and 21 tourist spots that have been recognized by Lam Dong Provincial People's Committee to serve the sightseeing and entertainment needs of tourists. The strong growth of the tourism industry has created jobs and stable income for about 14,600 workers.
Source: https://cand.com.vn/Chuyen-dong-van-hoa/lam-moi-de-du-lich-da-lat-hap-dan-i771200/
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