Da Nang seeks to attract super-rich Middle Eastern visitors

With an area increased 10 times along with many new products and services after merging with Quang Nam, Da Nang City's tourism industry is implementing many solutions to exploit the tourism market in the Middle East and Muslim countries.

According to statistics from the Ministry of Culture, Sports and Tourism, with about 1.9 billion Muslims worldwide and an estimated 2.2 billion by 2030, accounting for about 30% of the global population, Halal tourism contributes about 335 billion USD to the world tourism industry. Many countries have been implementing policies to attract Muslim tourists.

Water spray to welcome Emirates Airlines aircraft to Da Nang City in early June 2025

PHOTO: NGUYEN TU

In Vietnam, from 2023, the Prime Minister approved the project "Strengthening international cooperation to build and develop Vietnam's Halal industry by 2030", creating a strong driving force for the development of the Halal industry. In that trend, Da Nang City is also aiming to build the image of a Muslim-friendly tourist destination.

Middle Eastern tourists receive gifts upon arrival at Da Nang airport

PHOTO: NGUYEN TU

In fact, over the past 10 years, Da Nang City has had the opportunity to welcome and serve many Muslim guests. In 2024, among more than 4 million international visitors to Da Nang, there were many Muslims from several countries such as India (nearly 200,000 people), Malaysia (more than 131,000 people), Indonesia (nearly 40,000 people), Saudi Arabia (nearly 4,000 people), Iran (more than 2,600 people)...

Mr. Tan Van Vuong, Deputy Director of the Department of Culture, Sports and Tourism, assessed that the Middle East is one of the potential international markets that Da Nang City has actively promoted in recent times. Since June, the world's leading airline Emirates Airlines has opened the Dubai - Bangkok - Da Nang route with a frequency of 4 flights/week. "The opening of the route takes place in the context of the Comprehensive Economic Partnership Agreement (CEPA) signed between Vietnam and the United Arab Emirates, which is considered a strategic step, enhancing the position of Central Vietnam tourism on the international map. At the same time, attracting high-class guests from the Middle East and Europe, in line with the development orientation and diversification of Da Nang's tourism market, in line with the increasingly high-quality product and service ecosystem that the city is aiming for and the business community has invested in recent times", Mr. Tan Van Vuong emphasized.

Faced with the increasing demand for Halal tourism, the Department of Culture, Sports and Tourism of Da Nang City has increased the demand for specialized tourism services, promoting the attraction and development of Halal-related industries such as food industry, cosmetics, education and training, certification consulting services, Islamic banking and financial services, etc.

Dubai tourists come to Da Nang city

PHOTO: NGUYEN TU

Ms. Truong Thi Hong Hanh, Director of the Department of Culture, Sports and Tourism of Da Nang City, said that in order to prepare for the new wave of tourists from the market considered to be the luxury and super-rich group from the Middle East, the unit has coordinated with relevant parties to organize training programs for employees of tourism business establishments on service culture, basic manners when greeting, communicating and serving Muslim guests.

Hotels, restaurants, and tourist attractions are provided with documents and expert support to guide research on applying Muslim-friendly tourism service standards to fully prepare reception areas, prayer spaces, bedrooms, etc. to meet the requirements of Muslims.

Source: https://thanhnien.vn/da-nang-tim-cach-thu-hut-khach-sieu-giau-trung-dong-18525071114533629.htm