VISSAN accelerates digitalization, breaks through in the era of retail 4.0

VISSAN Company – a member unit of Saigon Trading Group – One Member Limited Liability Company (SATRA) – has been promoting a comprehensive digital transformation strategy.

In the context of the consumer market changing dramatically under the impact of digital technology and modern shopping behavior, Vietnam Livestock Industry Corporation (VISSAN) - a member unit of Saigon Trading Group - One Member Limited Liability Company (SATRA) - has been promoting a comprehensive digital transformation strategy.

With the orientation of developing e-commerce, optimizing the supply chain with technology and focusing on developing digital human resources, VISSAN affirms its vision of becoming a leading national food brand in the 4.0 period.

VISSAN has built a multi-channel sales ecosystem. (Photo: VISSAN)

E-commerce – new growth driver

Identifying e-commerce as a strategic "lever", VISSAN has built a multi-channel sales ecosystem including the website Vissanmart.com.vn, livestream on Sendo Farm, and presence on delivery platforms such as GrabMart, ShopeeFood... Expanding online channels not only brings products closer to the younger generation of customers but also helps businesses keep up with the digital consumption trend.

In just the first 6 months of 2025, VISSAN's e-commerce revenue increased by over 50% - continuing the average growth of over 50%/year in the period 2023-2025. This figure shows a clear shift of consumers from traditional shopping to digital experiences.

VISSAN has applied modern management software in logistics. (Photo: VISSAN)

Raising food industry standards

The nature of fresh and processed food business requires a closed and safe supply chain. VISSAN has applied modern management software in warehousing, sales and delivery, and strictly controlled the storage temperature during the transportation process to ensure freshness.

Since 2017, VISSAN has pioneered the implementation of the TE-FOOD traceability platform for VietGAP pork. Through QR codes, consumers can easily track the entire product journey from farm to table - a testament to the transparency and quality commitment that the business always pursues.

VISSAN's digital transformation does not stop at technology, but also aims to enhance the experience. The company integrates a variety of electronic payment methods (Momo, VNPay , bank cards, etc.), while deploying a multi-channel customer care system. Feedback from the website and social networks is recorded and processed quickly, helping VISSAN continuously improve services, build trust and long-term commitment with customers.

VISSAN accompanies modern consumption trends in the 4.0 era. (Photo: SATRA)

Reaching the digital food brand

Realizing that people are at the center of every transformation, VISSAN promotes internal training to improve digital technology capacity for all employees, from logistics, customer care to administration. At the same time, the company proactively attracts young, technology-savvy personnel, creating a human resource foundation ready for long-term progress.

In the period 2025-2030, VISSAN aims to become one of the leading enterprises in digitizing the essential food industry, with 3 focuses: Developing e-commerce infrastructure, automating operations and building a big data system for management and forecasting.

With the philosophy of “taking consumers as the center”, VISSAN considers digital transformation not only an adaptive solution but also a driving force for creating new values. This is the foundation for this national food brand to continue to affirm its position in the market, accompanying modern consumption trends in the 4.0 era.

Strengthening the position of prestigious food brands

In 2025, VISSAN aims to achieve total revenue of VND3,335 billion and pre-tax profit of VND116 billion. The company strives to sell nearly 9,200 tons of fresh food and more than 21,000 tons of processed food.

In the livestock sector, VISSAN invested in building a new pig farm in Binh Duong with a scale of 32,000 pigs, expanding its links with livestock partners and increasing the proportion of self-sufficient pigs. The distribution system continues to be optimized through expanding and diversifying sales channels, innovating products, and controlling costs well.

The company also focuses on investing in digital technology and improving corporate governance capacity. VISSAN is determined to continue strengthening its position as a prestigious food brand, aiming to serve the community with quality, safe and convenient products; at the same time, enhancing value for shareholders, employees and partners.

Ha An

Source: https://vtcnews.vn/vissan-tang-toc-so-hoa-but-pha-trong-ky-nguyen-ban-le-4-0-ar964344.html